Reno Social Media Think Tank

81.0 percent of the total U.S. Internet audience viewed online video.

Although it's difficult to prove for certain that the companies' involvement in social media has led to their increased revenues, the implication behind the new data is that it has.

Although it's difficult to prove for certain that the companies' involvement in social media has led to their increased revenues, the implication behind the new data is that it has.

Of course what everyone really wants to know is whether or not social media actually pays off in terms of dollars and cents. This study seems to show that it does.

getting bloggers to agree on anything is like herding cats

There are reviews (where a blogger gives you her opinion on a product, company or service), there are announcements/informational posts (similar to press releases, usually just a heads up - but sometimes links to deals or sales) and there are contests/giveaways

Means figuring out the details, creating all of the content, posting the contest, running it fairly, monitoring entries for validity, choosing winners and notifying them, plus either fulfilling it by shipping at our cost, or acting as a go-between for the company and then posting the winners.

But I believe (however naively) that paying for reviews and similar coverage usually creates more trouble than it’s worth.

But I believe (however naively) that paying for reviews and similar coverage usually creates more trouble than it’s worth.

But I believe (however naively) that paying for reviews and similar coverage usually creates more trouble than it’s worth.

The central concept is that people tend to be most engaged in content that is core to their specific interests, rather than more generalized content.

consumers feel more comfortable on large, mass media sites.

people continue to spend their time on the sites that offer them the most options and functionality.

As you can see in the chart below, the overall number of users between 18 and 24 years of age has grown only 4.8% between the fourth of January and the fourth of July of 2009. In comparison, the number of users aged 25 – 34 has grown 60.8%; the number of users aged 35 to 54 has grown 190.2%, while the number of users older than 55 years has grown a tremendous 513.7%.

In any case, these are significant changes. If you show the same ads to Facebook users now, they will react vastly differently than they would have half a year ago. If you’re an advertiser on Facebook, you should take these changes into account and react accordingly, because your campaign might not be as effective as it was a couple of months ago.

the number of high school and college students has declined by -16.5% and -21.7%, respectively.

Although the stats on quickanddirtytips.com are fairly impressive—in 2008 more than 20 million Quick and Dirty podcasts were downloaded, and Web traffic was up 125%—the effort for Macmillan is still largely about test-marketing potential books and authors. Richard Rohrer, director of digital business development, said that while he's happy the site is a “financially successful enterprise,” he's more interested in seeing which podcasts and podcasters gain an audience. “The thing about podcasts is that they're a cost-effective way to test a subject area and talent,” he noted.