Group items tagged

"Positive evidence presented in a weak way can make listeners suspicious of a predicted outcome, a finding that can have serious implications for professional persuaders like marketers and politicians."

The ability to speak and write more than one language gives people more alternatives in the global market economy. I call these people Global Linguals. A Global Lingual is a person who not only understands the global market economy, but also has trained his/herself to think globally and to speak and write more than one language.

Priming is a linguistic and psychological concept where a "prime" idea (word, image, etc.) is presented before a "target". The prime might influence what a viewer thinks of the target. Psychological studies use priming in tests such as a completion or lexical decision task in order to test other phenomenon. Priming is also a strategy used in marketing. Advertisers use priming to get you see appeal in their product. Perhaps this is in the form of a commercial where statistics of the product vs other companies' products is shown to enhance their own product. This can also be as simple as playing moody music in a restaurant before you sit down!

Market and economic downturns have always sent analysts searching for easy and relatable explanations in the form of metaphoric cliches. Author Gregory Zuckerman suggests, "Descriptive imagery can be helpful, providing a way to visualize an event or challenge. Vicious periods for stock investors have long been described as bear markets (often with a dependable modifier, "grinding"). Spanish philosopher José Ortega y Gasset wrote: "The metaphor is perhaps the most fruitful power of man. Its efficacy verges on magic." But many see the reflexive resort to trite analogies as unhelpful, even misleading. "People feel a need to make sense of events and find explanations, and this gives a veneer of credibility, but in fact the executives have no clue and are flailing around like everyone else," Mr. [Sydney] Finkelstein [a corporate-leadership professor at the Tuck School of Business at Dartmouth College] said. "It's the perfect excuse to shift blame."

This article talks about the different marketing/persuasion tactics using language and what plays a role in convincing people.

Marketers and brand managers responsible for naming new products should be interested to learn that people associate certain sounds with nearness and others with distance, say researchers from the University of Toronto, whose new study adds to the body of knowledge about symbolic sound.

Last week we learned that China had officially overtaken Japan to become the world's second-biggest economy. Earlier this year, China surpassed Germany as the world's largest exporter, and it recently overtook the United States as the world's largest car market.

more uses for computational linguistics

"For years, the Web's lingua franca was English. ... For many tiny, endangered languages, digital technology has [now] become a lifeline. ... Whether a language lives or dies, says K. David Harrison, an associate professor of linguistics at Swarthmore College, is a choice made by 6-year-olds. And what makes a 6-year-old want to learn a language is being able to use it in everyday life. ... Though most of the world's languages have no written form, people are beginning to transliterate their mother tongues into the alphabet of a national language. Now they can text in the language they grew up speaking. Harrison tells of traveling in Siberia, where he met a truck driver who devised his own system for writing the endangered Chulym language, using the Cyrillic alphabet. ... Africa is the world's fastest-growing cellphone market. Texting allows farmers to check crop prices. ... for hundreds of heritage languages, a four-inch bar of plastic and battery and motherboard is the future of the past."

It seems like a lot of people can't get enough of being told how to live their lives by Scandinavians. That's what you might assume by the truckload of English-language books, articles, and TED talks emerging in recent years, all urging readers to adopt lifestyle philosophies that hail from various Nordic cultures. First came the craze for Danish hygge (pronounced HOO-guh) a striving for cozy, primarily domestic wellness that some authors claimed lay behind Danes' apparent satisfaction with their lives. Then we discovered Swedish lagom (LAW-gm), a term broadly meaning "just enough," whose use as a moderating folk principle, boosters suggested, has helped Swedes achieve their unusually high levels of happiness. Now, as Sweden's neighbor Finland tops this year's Northern European happiness league, Finnish writers and pundits are getting in on the act, tossing their own mythologized national mental attitude-called sisu-into the crowded Nordic life-hack market. Sisu= fortitude; inner stamina; grit.

Novelist Kurt Vonnegut once opined, "There is no reason why the simple shapes of stories can't be fed into computers. They are beautiful shapes." Thanks to new text-mining techniques, this has now been done. Researchers at the University of Vermont's Computational Story Lab have analysed over 1,700 English novels to reveal six basic story types - you could call them archetypes - that form the building blocks for more complex stories. They are: 1. Rags to riches - a steady rise from bad to good fortune 2. Riches to rags - a fall from good to bad, a tragedy 3. Icarus - a rise then a fall in fortune 4. Oedipus - a fall, a rise then a fall again 5. Cinderella - rise, fall, rise 6. Man in a hole - fall, rise The researchers used sentiment analysis to get the data - a statistical technique often used by marketeers to analyse social media posts in which each word is allocated a particular 'sentiment score', based on crowdsourced data. Depending on the lexicon chosen, a word can be categorised as positive (happy) or negative (sad), or it can be associated with one or more of eight more subtle emotions, including fear, joy, surprise and anticipation. For example, the word 'happy' is positive, and associated with joy, trust and anticipation. The word 'abolish' is negative and associated with anger. Do sentiment analysis on all the words in a novel, poem or play and plot the results against time, and it's possible to see how the mood changes over the course of the text, revealing a kind of emotional narrative. While not a perfect tool - it looks at words in isolation, ignoring context - it can be surprisingly insightful when applied to larger chunks of text

This study examines how bilingualism affects the wages of Asian and Hispanic workers using 2000 Census data. In contradiction to the general belief that bilingualism can provide a competitive advantage in the labor market, we find no evidence that 1.5-generation and U.S.-born Asian and Hispanic bilingual workers generally have higher wages than their English monolingual co-ethnics; in some cases, in fact, their wages are significantly lower. In search of specific circumstances under which bilingualism might provide an economic advantage, we also examine interactions of language with such variables as education, employment in the public rather than the private sector, and the size of the population of mother-tongue speakers. With limited exceptions, we find no sign of greater economic returns to bilingualism. Since bilingualism requires considerable effort to maintain across generations in the United States, we conclude that the virtual absence of economic rewards for it creates pressure for linguistic assimilation.

You only use 10 percent of your brain. Eating carrots improves your eyesight. Vitamin C cures the common cold. Crime in the United States is at an all-time high. None of those things are true. But the facts don't actually matter: People repeat them so often that you believe them. Welcome to the "illusory truth effect," a glitch in the human psyche that equates repetition with truth. Marketers and politicians are masters of manipulating this particular cognitive bias. "Repetition makes things seem more plausible," says Lynn Hasher, a psychologist at the University of Toronto whose research team first noticed the effect in the 1970s. "And the effect is likely more powerful when people are tired or distracted by other information."

This article is about how emojis are changing the way that we think/communicate with each other. Emojis are changing our brains -- scientists discovered that when we look at a smiley face emoji online, the same parts of our brain are activated as we look at a real human face. Later on in the article, it talks about how to use emojis to promote whatever message you are trying to get across a person or party, or how to use emojis according to the kind of personality you have.

While there's an infinite number of stimuli in our daily lives, words that prime have been heavily researched. It has been shown that priming words can cause faster recognition or identification of something and also cause later actions that are similar to the ones read about. Because one cannot control the priming that occurs in "system 1" of the subconscious mind, people often incorrectly attribute their thoughts or actions to their own emotions, thoughts, and view points. Since many regions of the brain understand both social warmth as well as physical warmth, or both rough experiences as well rough texture, priming works without us realizing it because it creates neural linkages that only seem to connect subtly.

Since the creation of advertisements, its hard for people to go a day without seeing at least one ad on TV, outside, or online. It's like impossible. However with the increasing amount of advertisements people see everyday, research shows that it is harder to retain what you saw. As a result, advertisers are reverting to a newer method called linguistic synaesthesia which is a type of metaphor created by combining linguistic expressions which evoke multiple senses at one time. Read the article to find out more examples of linguistic synaesthesia.

Companies have had to change the way that they advertise during this pandemic because many people are scared and don't have a disposable income. Many companies focus on advertising the safety measures put in place by them. This makes people feel safe about buying the products. However, many people are still not ready to buy items right now. This has resulted in a switch of marketing that makes people feel like they are buying to help others. For example, some companies tout the fact that they are hiring workers. This is following a trend in recent decades in which buying can signify someone's morals or ideals. For example, many companies used to focus on how eco-friendly their products are. Now, companies focus on how they are helping workers keep their jobs. However, many local businesses do not have the resources to advertise and are floundering. This advertising strategy has also received some blowback as many find the messages shallow. For example, while big companies give people jobs, these workers receive little to no benefits and barely any sick leave. This phenomenon is called "disastertising" in which companies try to make themselves as knights saving the American public.

Linguist Victor Mair references Caleb Madison's article in the "The Good Word" column of The Atlantic (1/24/22): "Why We're All Shooketh: The term is online slang of Biblical proportions". The phrase I'm shooketh was first uttered by the comedian Christine Sydelko in a YouTube video uploaded to her account in 2017 (she was expressing her shock at having been recognized by a fan at Boston Market). The adjective shooketh took off as a way to lend biblical proportions to awestruck confusion. But the linguistic journey to its creation spans the evolution of the English language, connecting Early Modern English, turn-of-the-century adventure novels, and Twitter slang. In the original article, Madison noted that when we want to transform verbs like shake into adjectives, we typically use something called a participle, either present or past. The present participle of shake is shaking, as in "I'm shaking." The past participle would be "I'm shaken." But in the 19th century, the simple past tense, shook, took hold. As for the "eth" part, Mair notes that this suffix was used in Early Modern English (think Shakespeare and the King James Bible) to put verbs in the third-person present tense, e.g. "she loveth." Soon, -eth simplified to just -s, but we still use the form when we need to give our verbs a little extra ancient oomph. It just wouldn't be as momentous to say "The Lord gives and the Lord takes away!" And it certainly wouldn't be as cool to say "I'm shooks." But our distance from the Elizabethan era allows -eth to reappear with no tense tension. Instead, it simply adds a wry dramatic flourish to the feeling of being shook. If using shook dials the shock of shaken up a notch, adding -eth pushes the intensity to 11, expressing a holy and almost sublime desire in the face of inexplicable events. Shooketh yokes together a punchy modern verbal innovation with a dramatic formal relic of early English to communicate a shaking of biblical propor