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This article talks about the different marketing/persuasion tactics using language and what plays a role in convincing people.

Suppose you are preparing for a potentially contentious meeting with someone with whom you've worked closely for years. She could be a fellow manager you want to convince to support an initiative but whose position in the matter differs from yours: how do you convince that person? While coercion and logic are not effective, "relationship-raising" is. According to a 2002 psychology study by Oriña, Wood, and Simpson, before making a request for change, mention your existing relationship with the other person and any mutually-shared goals/objectives, before delivering your appeal. " Or, in the most streamlined version of the relationship-raising approach, incorporate the pronouns "we," "our," and "us" into the request. The outcome? The relationship partners exposed to this technique shifted significantly in the requested direction. Similarly, in a British longitudinal study of effective professional negotiators, researchers found that the most successful bargainers spent 400% more time looking for areas of mutuality (e.g., shared interests) than did their mediocre counterparts.

A study stating and explaining why these 5 words are so persuasive and how people respond to these words.

This is the second part of the article about political mass communication. It mostly deals with things like collocations, fill-ins, and framing. Collocations are words that are often used with others and so carry a particular connotations because of their association. For example, calling someone a rabid feminist vs. calling them a radical feminist would suggest more danger and wildness because of the use of the word rabid. Fill-ins refer to the use of deliberately obfuscating or vague language which encourages the listeners to respond by filling-in the gaps with their own preconceived notions or biases and can be a helpful persuasive tool. For example, saying something like, "they want to control you." The "they" here is vague and thus allows the listener to fill in with whatever they want. The article also touches on doublespeak and the use of euphemisms to refer to unpleasant topics (George W. Bush and enhanced interrogation anyone?). Framing, more broadly refers to the use of these tactics to get listeners to interpret the speech in certain ways favorable to the speaker.

Persuasive Speech Tips Steve Iman, College of Business, Cal Poly Pomona Gain attention and interest. Try a quote? Try humor(see below)? Shock or startle? ("Before this speech is finish, 5 recent students will have lost jobs in the new depression.") Try a direct question?

Psychological research tries to solve the riddle of the fast talker. Beware the fast-talker, the person with the gift of the gab-the friendly salesman, the oily politician-running through the 'facts' faster than you can keep up. Rat-a-tat-tat. What does all that fast talking do to us?

This article discusses patterns of speech and social aspects that affect the persuasiveness of words.

This story takes a look at other papers on JSTOR to outline how politicians can deploy metaphors, vocabulary, and rhetorical devices to frame the debate and sway voters and listeners. This is the first of a two part article. It describes, specifically, the similarities between political rhetoric and advertising techniques deployed by companies. In both instances, those using language are seeking to present a certain image of themselves.

This New York Times interactive chatbox simulates a text conversation that you might have with a friend that's skeptical about getting COVID-vaccinated. One of the authors, Dr. Gagneur is a neonatologist and a professor of pediatrics at the University of Sherbrooke. His research has led to programs that increase childhood vaccinations through motivational interviewing. The second author, Dr. Tamerius is a former psychiatrist and the founder of Smart Politics, an organization that teaches people to communicate more persuasively. Dr. Gagneur highlights 4 principles that lead to more effective conversation: The skills introduced here are the same ones needed in any conversation in which you want to encourage behavior change, whether it's with your recalcitrant teenager, a frustrated co-worker or a vaccine-hesitant loved one. When you talk with people about getting vaccinated, there are four basic principles to keep in mind: ● Safety and rapport: It's very difficult for people to consider new ways of thinking or behaving when they feel they are in danger. Vaccine conversations must make others feel comfortable by withholding judgment and validating their concerns. Rather than directly contradict misinformation, highlight what they get right. Correct misinformation only late in the conversation, after they have fully expressed their concerns and have given you permission to share what you know. ● Respect for autonomy: The choice of whether to get vaccinated is others' to make, not yours. You can help guide their decision-making process, but any attempt to dictate the outcome - whether by commanding, advising, lecturing or shaming - will be met with resistance. ● Understanding and compassion: Before people will listen to what you have to say, they need to know you respect and appreciate their perspective. That means eliciting their concerns with curious, open-ended questions, showing you understand by verbally summarizing what you've heard and empat

Swearing, the critics say, may make us appear ill-educated, rude and untrustworthy, as our mothers might have tried to drill into us. But it could have some surprising benefits, from making us more persuasive to helping relieve pain.

The effective use of body language plays a key role in communication. Here are ten tips for powerful body language I've learned during the past two decades of coaching teams around the world:

How to Use Aristotle's Three Main Rhetorical Styles Rhetoric (n) - the art of speaking or writing effectively. ( Webster's Definition) According to Aristotle, rhetoric is: "the ability, in each particular case, to see the available means of persuasion." He described three main forms of rhetoric: Ethos, Logos, and Pathos.