Want to Make a Lie Seem True? Say It Again. And Again. And Again - 2 views
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Lara Cowell on 25 Feb 17You only use 10 percent of your brain. Eating carrots improves your eyesight. Vitamin C cures the common cold. Crime in the United States is at an all-time high. None of those things are true. But the facts don't actually matter: People repeat them so often that you believe them. Welcome to the "illusory truth effect," a glitch in the human psyche that equates repetition with truth. Marketers and politicians are masters of manipulating this particular cognitive bias. "Repetition makes things seem more plausible," says Lynn Hasher, a psychologist at the University of Toronto whose research team first noticed the effect in the 1970s. "And the effect is likely more powerful when people are tired or distracted by other information."