Since the creation of advertisements, its hard for people to go a day without seeing at least one ad on TV, outside, or online. It's like impossible. However with the increasing amount of advertisements people see everyday, research shows that it is harder to retain what you saw. As a result, advertisers are reverting to a newer method called linguistic synaesthesia which is a type of metaphor created by combining linguistic expressions which evoke multiple senses at one time. Read the article to find out more examples of linguistic synaesthesia.

Ever used an emoji before? Most people have used an emoji in a text or message if they have a phone or laptop. The majority of emoji users are pretty harmless with the meaning behind the use of words. However not all have used it so positively. In fact, more and more law systems are bringing in linguist (emoji) experts as a witness to testify the meaning behind emojis given the context. Which is even more interesting is that some defendants have been convicted partially based on the meaning behind an emoji. For example there is one man who was convicted because of his use of a gun emoji which the expert witness testified the sinical, threatening meaning of the emoji. This article might make you think before you send your next emoji...

With 2020 being an election year, several key states along the presidential campaign trail get thrown into the spotlight. Candidates, celebrities, and the media all have been criticized for pronouncing some states' names incorrectly. States such as Nevada, Florida, Missouri, and Colorado are some controversial states with debated pronunciations. As this article investigates, although states have pronunciation from its original language, it has evolved and people today believe they're in the right. Read the article to find out whether you're pronouncing state names correctly.

This article discusses the history of the Maori language and its progression throughout recent history. The Maori language was threatened like many other native languages in the world due to the aggression from the British. In the article shows how the people of the country are coming to terms with the past in order to build a brighter future for the native Maori culture and language.