While there's an infinite number of stimuli in our daily lives, words that prime have been heavily researched. It has been shown that priming words can cause faster recognition or identification of something and also cause later actions that are similar to the ones read about. Because one cannot control the priming that occurs in "system 1" of the subconscious mind, people often incorrectly attribute their thoughts or actions to their own emotions, thoughts, and view points. Since many regions of the brain understand both social warmth as well as physical warmth, or both rough experiences as well rough texture, priming works without us realizing it because it creates neural linkages that only seem to connect subtly.

The priming effect occurs when one is exposed to words or images that subconsciously influence decision-making. For example, seeing pictures of a shower would likely influence you to fill in so__p as "soap." But, seeing pictures of bread, you would probably say "soup." A somewhat controversial study has shown that subjects who were unknowingly exposed to elderly words (like bald, gray, and wrinkle) walked more slowly toward the next experiment than the control group. Another study asked participants to lie via email and another group of participants to lie via voicemail. Those who lied on the email were more likely to purchase soap, whereas the group who lied via voicemail were more likely to buy mouthwash. This wasn't included in the article, but I suspect the reason it's easy to come up with puns is because our brains are primed to think of words within a certain theme. The article mentioned that you can use priming to help you come up with new ideas around a central idea by writing related words in a list, until you think of something appropriate.

Analyses show that Trump uses his android phone to tweet, while his staff uses an iPhone to write campaigns, announcements, and other business tweets. Angrier and exaggerated words like "bad" and "weak" tended to come from Trump's android writing, and overall, the majority of negative sentiment in tweets were from Trump's android, not his staff's iPhone.

In many countries outside the US, athletes use calming words to ready themselves before a match or game. They tell themselves phrases like "let's go!" and remind themselves to be present. One of India's highest ranked tennis players silences his inner dialogue so that he is ready to go when the moment comes. Many American athletes, however, get 'pumped up' by calling each other 'sissy' and criticizing themselves so they have more drive to do better. Some sports teams put value in their lives outside the sport by encouraging their team mates that they should "do it for their family's sake." Overall, there is not one pep talk that works best for different sports, different positions, or different players.