New York is an incredibly diverse state. In one building, an extremely rare language is being kept alive. The language is called Seke and is spoken in 5 villages in Nepal. Around 100 of the 700 Seke speakers in the world are in New York. Half of the New York population stays in one building. In Nepal, many Nepalese are learning different languages such as Nepali or Hindi. In New York, the young Seke speakers are barely fluent. This shows how the language will likely be lost over time. However, a new dialect is arising called Ramaluk which is a combination of Nepali, English, Hindi, and Seke. This shows how the language might pass on to future generations.

Companies have had to change the way that they advertise during this pandemic because many people are scared and don't have a disposable income. Many companies focus on advertising the safety measures put in place by them. This makes people feel safe about buying the products. However, many people are still not ready to buy items right now. This has resulted in a switch of marketing that makes people feel like they are buying to help others. For example, some companies tout the fact that they are hiring workers. This is following a trend in recent decades in which buying can signify someone's morals or ideals. For example, many companies used to focus on how eco-friendly their products are. Now, companies focus on how they are helping workers keep their jobs. However, many local businesses do not have the resources to advertise and are floundering. This advertising strategy has also received some blowback as many find the messages shallow. For example, while big companies give people jobs, these workers receive little to no benefits and barely any sick leave. This phenomenon is called "disastertising" in which companies try to make themselves as knights saving the American public.

A new study shows how certain ideas are still deeply ingrained the public's minds as masculine. For example, most of the public associates the president with a man. In fact, the study showed that when articles or people used "her" or feminine pronouns people's reading times increased because of the confusion caused in their brain. Many people don't use "she" when referring to a hypothetical president. The way that language can sometimes gender certain occupations has some important implications. That is why many states and representatives are trying to change the language to make it more inclusive. For example, Kamala Harris, when she was California's attorney general, and changed all the wording of the statutes that referred to the attorney general as a man. This is because gendering occupations can lead to an ingrained bias. However, with more women in politics, biases could change. For example, in UK, where there have been 2 female prime ministers, the study was replicated and it was found that people were comfortable using "she" or "her" when stating the next prospective prime minister.

This article frames itself from the perspective of a writer in the 23rd century. It talks about the ways that languages has evolved due to the 21st century. For example, English has returned to having two forms of 2nd person: u and you. You is now formal and u is the informal version. The article talked about acronyms like omg and rotfl have changed conversation. It also indicates that 21st century created a distinction between uncapitalized and all caps. For example, OMG and omg have slightly different connotations.