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It seems like a lot of people can't get enough of being told how to live their lives by Scandinavians. That's what you might assume by the truckload of English-language books, articles, and TED talks emerging in recent years, all urging readers to adopt lifestyle philosophies that hail from various Nordic cultures. First came the craze for Danish hygge (pronounced HOO-guh) a striving for cozy, primarily domestic wellness that some authors claimed lay behind Danes' apparent satisfaction with their lives. Then we discovered Swedish lagom (LAW-gm), a term broadly meaning "just enough," whose use as a moderating folk principle, boosters suggested, has helped Swedes achieve their unusually high levels of happiness. Now, as Sweden's neighbor Finland tops this year's Northern European happiness league, Finnish writers and pundits are getting in on the act, tossing their own mythologized national mental attitude-called sisu-into the crowded Nordic life-hack market. Sisu= fortitude; inner stamina; grit.