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Much has been made of Ketchum vp James Andrews, who became an international embarrassment to Ketchum when he used his Twitter account to insult Memphis, the hometown of client Fedex, the morning before he was to meet with them there. The tweet was copied to Fedex’s marketing management, and a predictable round of corporate apologizing followed. Here’s a summary of what happened, when it happened, and who noticed.

Here’s what Andrews’ Tweet actually said: True confession but i’m in one of those towns where I scratch my head and say “I would die if I had to live here!”

Veröffentlichung einer aktuellen, von hochkarätigen Experten unter Führung des Berkman Centers der Harvard Universität verfassten Studie

Die Antworten der Studie schmecken weder manchen der Auftraggeber, noch dem nach Sensationen lüsternden Teil der Presse: In Wahrheit, konstatiert das 278-Seiten-Papier, sei das Problem gar nicht so groß wie immer wieder behauptet wird. Es werde auch in den Medien aufgeblasen.

Beteiligt an der Erarbeitung durch die nur zu diesem Zweck gegründete "Internet Safety Technical Task Force" waren neben Thinktanks, Akademischen Instituten und Industrievertretern auch Jugendschutzorganisationen wie das National Center for Missing & Exploited Children.

Results from the most extensive U.S. study on teens and their use of digital media show that America’s youth are developing important social and technical skills online – often in ways adults do not understand or value.

Researchers discovered Facebook gave people more choice on how they conduct relationships and was "a way of storing biography and enhancing social memory".

As a result it could change the way people associated at a fundamental level, meaning former relationships and associations can be revived, according to the study.

screen ubiquity

A new distribution-and-display technology is nudging the book aside and catapulting images, and especially moving images, to the center of the culture. We are becoming people of the screen.

We are now in the middle of a second Gutenberg shift — from book fluency to screen fluency, from literacy to visuality.

Jugendliche aus bildungsfernen Milieus lassen sich durch gezielte Medienarbeit ansprechen. Das ist das Ergebnis einer Studie vom Institut für Medienpädagogik in Forschung und Praxis (JFF), die das Bundesbildungsministerium in Auftrag gegeben hat.