E-Tailer Customization - What's Convenient and What's Just Plain Creepy - NYTimes.com - 0 views
-
simonmart on 26 Jun 12The customization is often covert. Many people are unaware that sites may show them material or offer deals - like discounts or free shipping - that are different from what their neighbors see. Yet the phenomenon is growing. Half of the largest online retailers in the United States used some personalization techniques last year, compared with about 33 percent the year before, according to Internet Retailer's Top 500 Guide. And e-tailers are turning to a handful of specialty software companies like PredictiveIntent, RichRelevance, MyBuys and Monetate to help them analyze customer data and segment their audiences for special treatment.