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Katie Day

Say Goodbye to Creativity Awards - Werner Reinartz and Peter Saffert - Harvard Business... - 0 views

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    measuring creativity.... "A metric that we have applied is originally based on the famous Torrance Tests of Creative Thinking (TTCT). We compared 437 ad campaigns from 90 leading brands in 10 different FMCG categories in Germany. Using an advertising creativity scale developed from communications researchers at Indiana University in 2007 we evaluated and indexed each campaign's creativity levels. Specifically, we measured five dimensions of advertising creativity: (1) originality (was the ad original, rare, surprising, unique?); (2) flexibility (does the ad link the product to different ideas, concepts, or subjects?); (3) elaboration (does the ad contain intricate or numerous details?); (4) synthesis (does the ad blend normally unrelated objects or ideas?); and (5) artistic value (does the ad excel visually, verbally, or graphically?). "
Louise Phinney

4 Lessons In Creativity From John Cleese | Co.Create: Creativity \ Culture \ Commerce - 1 views

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    Interesting post on creativity "If you have a decisions to make, what is the single most important question to ask yourself? I believe it's 'when does this decision have to be made'? When most of us have a problem that's a little bit unresolved, we're a little bit uncomfortable. We want to resolve it. The creative architects had this tolerance for this discomfort we all feel when we leave things unresolved." "Why would those two things be importance? The playfulness is because in that moment of childlike play, you're much more in touch with your unconscious. The second is that when you defer decisions as long as possible, it's giving your unconscious the maximum amount of time to come up with something."
David Caleb

How to Raise a Creative Child. Step One: Back Off - The New York Times - 0 views

  • Research suggests that the most creative children are the least likely to become the teacher’s pet, and in response, many learn to keep their original ideas to themselves.
  • What holds them back is that they don’t learn to be original. They strive to earn the approval of their parents and the admiration of their teachers.
  • only a fraction of gifted children eventually become revolutionary adult creators,
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  • The parents of ordinary children had an average of six rules, like specific schedules for homework and bedtime. Parents of highly creative children had an average of fewer than one rule.
  • “Emphasis was placed on the development of one’s own ethical code.”
  • parents didn’t dream of raising superstar kids. They weren’t drill sergeants or slave drivers. They responded to the intrinsic motivation of their children. When their children showed interest and enthusiasm in a skill, the parents supported them.
  • A majority of the tennis stars remembered one thing about their first coaches: They made tennis enjoyable.
  • Research reveals that the more we practice, the more we become entrenched — trapped in familiar ways of thinking.
  • what motivates people to practice a skill for thousands of hours? The most reliable answer is passion — discovered through natural curiosity or nurtured through early enjoyable experiences with an activity or many activities.
  • In fashion, the most original collections come from directors who spend the most time working abroad.
  • winning a Nobel Prize is less about being a single-minded genius and more about being interested in many things.
  • Relative to typical scientists, Nobel Prize winners are 22 times more likely to perform as actors, dancers or magicians; 12 times more likely to write poetry, plays or novels; seven times more likely to dabble in arts and crafts; and twice as likely to play an instrument or compose music.
  • “Love is a better teacher than a sense of duty,” he said.
  • You can’t program a child to become creative. Try to engineer a certain kind of success, and the best you’ll get is an ambitious robot.
  • If you want your children to bring original ideas into the world, you need to let them pursue their passions, not yours.
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    "Research suggests that the most creative children are the least likely to become the teacher's pet, and in response, many learn to keep their original ideas to themselves." Gifted kids don't often produce something new but excel in the 
Jeffrey Plaman

Overview of Creativity - Creativity in the context of education - 2 views

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    Work from SAS around Creativity - how do we measure, foster, etc.
Katie Day

‪Creative Commons Kiwi‬‏ - YouTube - 0 views

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    "Creative Commons licences explained. By Creative Commons Aotearoa New Zealand with support from InternetNZ. To find out more about Creative Commons in New Zealand visit us at creativecommons.org.nz"
Sean McHugh

BBC Radio 4 - Four Thought, Series 2, Gerard Darby: Science and Creativity - 2 views

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    "Creativity is just as vital in science and engineering as it is in art and drama, argues Gerard Darby. Yet the present education system is undermining young people's natural creativity, he says, and is in urgent need of reform. He highlights some novel approaches, and explains why this matters both for the individuals, and for our wider society and economy. "
Louise Phinney

12 Excellent Creativity Resources for Teachers - 1 views

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    This blog post pulls together links to articles about creativity 
Louise Phinney

Free Technology for Teachers: A New Tool for Choosing a Creative Commons License - 0 views

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    could be useful as we talk to our students about digital citizenship, copyright and using creative commons
Katie Day

In Pursuit of the Perfect Brainstorm - NYTimes.com - 0 views

  • Jump’s work has elements of management consulting and a bit of design-firm draftsmanship, but its specialty is conceiving new businesses, and what it sells is really the art of innovation. The company is built on the premise that creative thinking is a kind of expertise. Like P.&G. and Mars, you can hire Jump to think on your behalf, for somewhere between $200,000 to $500,000 a month, depending on the complexity and ambiguity of the question you need answered. Or you can ask Jump to teach your corporation how to generate better ideas on its own; Jump imparts that expertise in one- and five-day how-to-brainstorm training sessions that can cost $200,000 for a one-day session for 25 employees.
  • What’s clear is that in recent years, much of corporate America has gone meta — it has started thinking about thinking. And all that thinking has led many executives to the same conclusion: We need help thinking. A few idea entrepreneurs, like Jump, Ideo and Kotter International, are companies with offices and payrolls. But many are solo practitioners, brains for hire who lecture at corporations or consult with them regularly. Each has a catechism and a theory about why good ideas can be so hard to come by and what can be done to remedy the situation.
  • “We’re not only blind to certain things, but we’re blind to the fact that we’re blind to them.”
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  • You often hear this from idea entrepreneurs: Don’t ask us for the answers. Let us help you frame the questions, so you can answer them yourself.
  • At Jump, they prefer to brainstorm with a variation of a technique pioneered in improv theater. A comic offers the first sentence of a story, which lurches into a (hopefully funny) tale, when someone else says, “Yes, and?” then adds another sentence, which leads to another “Yes, and?”— and back and forth it goes. In the context of brainstorming, what was once a contest is transformed into a group exercise in storytelling. It has turned into a collaboration.
  • Why now? Why did innovation-mania take hold in the last decade or so? One school of thought holds that corporations both rise and die faster than ever today, placing a premium on the speedy generation of ideas.
  • Other ideas entrepreneurs offer a “great man” theory, pointing to the enormous influence of Clayton M. Christensen, a Harvard Business School professor and an author of books including “The Innovator’s Dilemma”and “Innovation and the General Manager.”
  • Dev Patnaik of Jump has his own answer to the why-now question. He contends that advances in technology over the past three decades have gradually forced management to reconceive its role in the corporation, shifting its focus from processing data to something more esoteric.
  • “Suddenly it’s about something else. Suddenly it’s about leadership, creativity, vision. Those are the differentiating things, right?” Patnaik draws an analogy to painting, which for centuries was all about rendering reality as accurately as possible, until a new technology — photography — showed up, throwing all those brush-wielding artists into crisis.
  • Most idea entrepreneurs offer what could be described as Osborn deluxe. Govindarajan, the Dartmouth professor, presents companies with what he calls the three-box framework. In Box 1, he puts everything a company now does to manage and improve performance. Box 2 is labeled “selectively forgetting the past,” his way of urging clients to avoid fighting competitors and following trends that are no longer relevant. Box 3 is strategic thinking about the future. “Companies spend all of their time in Box 1, and think they are doing strategy,” he says. “But strategy is really about Box 2 and 3 — the challenge to create the future that will exist in 2020.” He recommends to clients what he calls the 30-30 rule: 30 percent of the people who make strategic decisions should be 30 years old or younger.
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    long article on creativity, innovation, and people who are dedicated to the process of coming up with ideas....
Katie Day

Jonah Lehrer on Buildings, Health and Creativity | Head Case - WSJ.com - 0 views

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    Article re how the color and shape of rooms affects the thinking that goes on inside the rooms... "They tested 600 subjects when surrounded by red, blue or neutral colors-in both real and virtual environments. The differences were striking. Test-takers in the red environments, were much better at skills that required accuracy and attention to detail, such as catching spelling mistakes or keeping random numbers in short-term memory. Though people in the blue group performed worse on short-term memory tasks, they did far better on tasks requiring some imagination, such as coming up with creative uses for a brick or designing a children's toy. In fact, subjects in the blue environment generated twice as many "creative outputs" as subjects in the red one. Why? According to the scientists, the color blue automatically triggers associations with openness and sky, while red makes us think of danger and stop signs. (Such associations are culturally mediated, of course; Chinese, for instance, tend to associate red with prosperity and good luck.) It's not just color. A similar effect seems to hold for any light, airy space."
Louise Phinney

Use Image Searches Like a Thesaurus to Overcome Your Creative Blocks - 0 views

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    Google Image Search is one of the most helpful tools you can use for inspiration because you are, essentially, drawing upon the collective visual creativity of the world
Keri-Lee Beasley

The Clever Sheep: Creative Commons Collaboration - 3 views

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    Great resource - creative commons in the classroom from Rodd Lucier (the clever sheep)
Keri-Lee Beasley

Makerbook - The best free resources for creatives. - 0 views

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    "A hand-picked directory of the best resources for creatives"
Sean McHugh

Screen Time? How about Creativity Time? - Mitchel Resnick - Medium - 1 views

  • Too often, designers of educational materials and activities simply add a thin layer of technology and gaming over antiquated curriculum and pedagogy
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      I think because the designers of these apps are not educators and are therefore assuming that they often traditional education they experienced is the norm or at the very least is still a desirable outcome for the kids that they are designing their Apps for.
  • But I’m also sure that some students found it very discouraging and disempowering. And the activity put an emphasis on questions that can be answered quickly with right and wrong answers — certainly not the type of questions that I would prioritize in a classroom.
  • In many cases, the skeptics apply very different standards to new technologies than to “old” technologies. They worry about the antisocial impact of a child spending hours working on a computer, while they don’t have any concerns about a child spending the same time reading a book. They worry that children interacting with computers don’t spend enough time outside, but they don’t voice similar concerns about children playing musical instruments. I’m not suggesting that there are no reasons for concern. I’m just asking for more consistency.
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  • For kids growing up today, laptops and mobile phones aren’t high-tech tools — they’re everyday tools, just like crayons and watercolors.
  • Of course there’s a problem if children spend all their time interacting with screens — just as there would be a problem if they spent all their time playing the violin or reading books or playing sports. Spending all your time on any one thing is problematic. But the most important issue with screen time is not quantity but quality. There are many ways of interacting with screens; it doesn’t make sense to treat them all the same
  • Rather than trying to minimize screen time, I think parents and teachers should try to maximize creative time. The focus shouldn’t be on which technologies children are using, but rather what children are doing with them
Mary van der Heijden

Creativity Is Not the Enemy of Good Writing - Bob Fecho and Stephanie Jones - The Atlantic - 0 views

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    Teaching is a compassionate profession, and caring about kids' feelings should be a crucial part of helping them learn.
Louise Phinney

Are We Wringing the Creativity Out of Kids? | MindShift - 0 views

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    "One such intervention: "We have to expand our notion of what productivity means," said Lehrer. "Right now we are grooming our kids to think in a very particular way, which assumes that the right way to be thinking is to be attentive, to stare straight ahead-which is why we diagnose 20 percent of kids in many classrooms as having attention deficit disorders, when the research is actually more complicated.""
Sean McHugh

How Free Play Can Define Kids' Success | MindShift - 0 views

  • Creativity plays an integral part of developing these seven skill sets.
  • Keeping children on rigid, academically driven schedules denies them the space for some of the real self-learning that will see them through unexpected challenges, the ones that aren’t on the test.
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    "one of the most important skills a parent can foster in children is resilience, which he says can be fostered through creativity. Ginsburg relies on the "Seven C's of Resilience" as a road map for helping students to find their inner grit. "
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