Jump’s work has elements of management consulting and a bit of design-firm draftsmanship, but its specialty is conceiving new businesses, and what it sells is really the art of innovation. The company is built on the premise that creative thinking is a kind of expertise. Like P.&G. and Mars, you can hire Jump to think on your behalf, for somewhere between $200,000 to $500,000 a month, depending on the complexity and ambiguity of the question you need answered. Or you can ask Jump to teach your corporation how to generate better ideas on its own; Jump imparts that expertise in one- and five-day how-to-brainstorm training sessions that can cost $200,000 for a one-day session for 25 employees.
Neuroscience & the Classroom - 0 views
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"Neuroscience & the Classroom: Making Connections is a self-contained distance-learning course distributed free of charge on the Web. The course is designed by Kurt Fischer, director of the Mind, Brain, and Education Program at Harvard University Graduate School of Education; Mary Helen Immordino-Yang, assistant professor of education at the Rossier School of Education and assistant professor of psychology at the Brain and Creativity Institute, University of Southern California; and Matthew H. Schneps, George E. Burch Fellow in Theoretic Medicine and Affiliated Sciences at the Smithsonian Institution and director of the Laboratory for Visual Learning at the Harvard-Smithsonian Center for Astrophysics (CfA). The multimedia course consists of six units, with an introduction and a conclusion. Each unit contains many integrated videos and sidebars of additional information, as well as a list of resources."
Misunderstood Minds . Introduction | PBS - 0 views
In Pursuit of the Perfect Brainstorm - NYTimes.com - 0 views
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What’s clear is that in recent years, much of corporate America has gone meta — it has started thinking about thinking. And all that thinking has led many executives to the same conclusion: We need help thinking. A few idea entrepreneurs, like Jump, Ideo and Kotter International, are companies with offices and payrolls. But many are solo practitioners, brains for hire who lecture at corporations or consult with them regularly. Each has a catechism and a theory about why good ideas can be so hard to come by and what can be done to remedy the situation.
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“We’re not only blind to certain things, but we’re blind to the fact that we’re blind to them.”
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The Educational Benefit Of Ugly Fonts | Wired Science | Wired.com - 0 views
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"Shouldn't learning be as easy and effortless as possible? Unfortunately, this assumption turns out to be mostly wrong, as numerous studies have found that making material harder to learn - what the researchers call disfluency - can actually improve long-term learning and retention: There is strong theoretical justification to believe that disfluency could lead to improved retention and classroom performance. Disfluency has been shown to lead people to process information more deeply,more abstractly,more carefully, and yield better comprehension, all of which are critical to effective learning. This new paper attempted to provide the most direct test yet of the benefits of disfluency ."
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