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If you haven't grown up with web navigation as the younger crew you're often competing with for jobs has, you need to pay attention. Naiveté can trip you up. A CareerBuilder survey says more than two in five hiring managers who currently research candidates via social media said they have found information that has caused them not to hire a candidate. Arrgh.

"Social media was not a part of the business landscape when most boomers and Gen Xers hit their stride. But today, regardless of role, industry or seniority, being social media savvy is a major advantage for both personal branding and for doing your job better. I work with a lot of senior executives whose social media errors needlessly work against them. Here are 9 of the most egregious."