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Mathieu Plourde

Pinterest Plans to Help Advertisers Track Performance - 0 views

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    In short, the company is slowly but surely building out an advertising platform, not much different than what other social networks like Facebook or Twitter have. The company's policy says it will be collecting log data, cookie data, and device information. If Pinterest users don't like the idea of being tracked, they can manage their account settings, though it's not clear to what extent this will be effective.
Mathieu Plourde

Are These the 12 Types of Millennials? | Adweek - 0 views

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    "It's a problematic mission, to be sure, but digital advertising network Exponential felt it was up to the task when it defined 12 millennial subgroups that marketers should know. At the recent Advertising Week in New York, researcher and Exponential vp Bryan Melmed presented the findings from his team's data analysis of 4 million young adults."
Mathieu Plourde

Weak Ties, Twitter and Revolution - 0 views

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    "Granovetter found, for instance, that people were nearly three times as likely to have found their job through a "personal contact" than through an advertisement, headhunter or other "formal means." In other words, success is largely about who you know, not what you learned in school or how you searched on Monster.com."
Mathieu Plourde

The ideals and reality of participating in a MOOC - 0 views

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    "'CCK08' was a unique event on Connectivism and Connective Knowledge within a MOOC (Massive Open Online Course) in 2008. It was a course and a network about the emergent practices and the theory of Connectivism, proposed by George Siemens as a new learning theory for a digital age. It was convened and led by Stephen Downes and George Siemens through the University of Manitoba, Canada. Although the event was not formally advertised, more than 2000 participants from all over the world registered for the course, with 24 of these enrolled for credit."
Mathieu Plourde

No, Instagram can't sell your photos: what the new terms of service really mean - 1 views

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    First, like every other company on the web that stores user data, Instagram has always had an expansive license to use and copy your photos. It has to - that's how it runs its networks of servers around the world. And Instagram's existing terms specifically give the company the right to "place such advertising and promotions on the Instagram Services or on, about, or in conjunction with your Content." Instagram has always had the right to use your photos in ads, almost any way it wants. We could have had the exact same freakout last week, or a year ago, or the day Instagram launched.
Mathieu Plourde

300 Years of Distance Learning Evolution [INFOGRAPHIC] - 0 views

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    "If you thought that distance learning was a product of today, then you would be mistaken. In fact, the first distance learning program on record took place in 1728, when a local teacher by the name of Caleb Phillips advertised shorthand correspondence lessons offered by mail! By 1800, the growth of the U.S. Postal Service brought about an increase in the number of distance learning correspondence courses in the country. Remember, mail back then was like email is today - "fast", convenient, and nearly everyone had access. Heck, by 1873, the University of the Cape of Good Hope (South Africa) founded a distance learning facility."
Mathieu Plourde

Sites offering to take courses for a fee pose risk to online ed - 0 views

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    "Prices for a "tutor" vary. Boostmygrades.com advertises a $695 rate for graduate classes, $495 for an algebra class, or $95 for an essay. When Inside Higher Ed, posing as a potential customer, asked for a quote for an introductory microeconomics class offered by Penn State World Campus, noneedtostudy.com offered to complete the entire course for $900, with payment upon completion, and onlineclasshelpers.com asked for $775, paid up front. Most sites promise at least a B in the course."
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    "Designing a course that precludes cheating might require thinking creatively and breaking away from simply uploading lecture videos and administering quizzes, said Kyle Johnson, an independent higher ed consultant. "What kind of experience are we providing for students if someone is able to take an entire class for a student and we never figure it out from the interaction? At a pedagogical level, that's my concern," he said. "Are we really just dumping information at them so someone can come in and take a couple of quizzes and they're done?""
Mathieu Plourde

WhatsApp's Founder Goes From Food Stamps to Billionaire - 0 views

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    ""No one wakes up excited to see more advertising, no one goes to sleep thinking about the ads they'll see tomorrow," Koum said in the post. A hand-written note on the his desk reads: "No Ads! No Games! No Gimmicks!""
Mathieu Plourde

Behind the "Unlikes:" Understanding Why People Quit Facebook - 0 views

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    Not surprisingly, nearly half of the dropouts said they left because of fears about privacy and ethical concerns about how their personal data would be used. Many did not want their private information sold to advertisers or were worried about unauthorized disclosures to people they didn't know. (Prior studies have found that older people tend to pay more attention to privacy issues than younger users, a trend that was supported by this data.)
Mathieu Plourde

5 reasons why Ello isn't the second coming of Facebook | PCWorld - 0 views

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    But Facebook is the network Ello wants to kill. Its manifesto is straightforward: "You are not a product." Ello is ad-free and doesn't believe in tracking your activity to sell to advertisers. But that isn't why Ello is popular. The network is invite-only, which is driving demand. People who have signed up are inviting their friends en masse to make the site worth using.
Mathieu Plourde

Digital Natives, Yet Strangers to the Web - 0 views

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    "it falsely assumes that today's students intrinsically understand the nuanced ways in which technologies shape the human experience-how they influence an individual's identity, for example, or how they advance and stymie social progress-as well as the means by which information spreads thanks to phenomena such as algorithms and advertising."
Mathieu Plourde

U. of Florida Gets Few Takers for Online Path to Campus - The Ticker - Blogs - The Chro... - 0 views

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    "The University of Florida made an unusual offer to more than 3,000 high-school students who would otherwise have been rejected for admission: Pass two semesters of online coursework, and then you can enroll on the campus. But less than 10 percent of them took the offer. Joseph Glover, the provost, defended the new option, called the Pathway to Campus Enrollment, or PACE, saying it hadn't been well explained. "This year, now that the program is in place and there is time to advertise and explain what it is all about, we hope to get a better response," he told The Gainesville Sun. Pathway builds on UF Online, the online-only undergraduate program that state legislators pushed for about two years ago."
Mathieu Plourde

Goodbye, Google+: A eulogy for the last great social network - 0 views

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    "Most Google+ fans I know don't mourn its closure as much as they mourn the loss of Google+ circa 2014. Imagine a social network where geeks have higher follower counts than celebrities. Where there's no advertising. Where trolls get crushed and ordinary people have a voice. Where smart people gather for long, detailed and interesting conversations. Where most streams aren't algorithmically filtered. Where photographs appear at full quality. Where social networking engagement leads to actual, real-life friendships. Imagine a social network that strikes fear into Facebook, and forces them to improve the site for their users. It's all hard to imagine. But for about three years, this was Google+. Google+ is dead. But the best version of the site died in 2014. We should all mourn its loss."
Mathieu Plourde

5 Common Misconceptions About Social Media - and Why They Are Not True - 0 views

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    "Because using social media for marketing is still a relatively young practice, many misconceptions about it continue to float around out there.  Here are 5 that I hear all the time, followed by the truth:"
Mathieu Plourde

Apple, Google Apps for Kids Aren't Playing Nice - 0 views

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    Apps from Google and Apple could help third parties create profiles on children, says an FTC report that found a number of troubling practices.
Mathieu Plourde

Have Social Networks Killed the Web? - 0 views

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    it's no coincidence that the death of Google Reader corresponds with the rise of Google's own social networks. As Wired's Christina Bonnington points out, "No matter what Mountain View says about changing user habits, though, both Now and Plus do one thing: They keep you in Google's world." Of course, this is an industry-wide trend. Not just Google, but Facebook, LinkedIn and the other big networks are all gunning to become become true media properties. Just like traditional media outlets-from TV networks to newspapers - the more users they have and the better they hook those users, the more they can charge for ads.
Mathieu Plourde

Google Launches Web Designer, A Visual Tool For Building Interactive HTML5 Sites And Ad... - 0 views

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    Google today announced the launch of Web Designer, a new tool for building interactive HTML5 sites and ads. The company first hinted at this launch in June, but had been quiet about it ever since. Web Designer, which Google calls a "professional-quality design tool," is now officially in public beta and available for download for Mac and Windows.
Mathieu Plourde

Students, Madison Avenue Enlisted in Messaging Against ISIS | News - Advertising Age - 0 views

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    "The U.S. Military Academy at West Point is among 45 schools worldwide whose students are developing programs to battle extremism, but not with fighter jets or ground troops. It's a war of ideas in which participants use the same social media and other marketing tactics that have been harnessed aggressively as recruitment armaments for the Islamic State."
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