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Carri Bugbee

Verizon Looks to Give Intel's OnCue a New Home - DailyFinance - 1 views

  • Investors should keep tabs on Verizon's negotiations with Intel to see if Verizon acquires the OnCue Internet-based TV services. If the deal goes through, investors should pay attention to how Verizon plans to use the OnCue services. Bundling OnCue services with Redbox Instant would incentivize subscribers to use Redbox services as a complete TV and movie entertainment package. Outerwall would greatly benefit from such a bundle because more Redbox users translates into expanding revenue. Also, additional offerings under the Redbox name will improve the company brand.
  • OnCue would be a good addition to Verizon because the company is already in the content business with Redbox Instant and FiOS TV. The question is whether Verizon can negotiate a good deal with Intel. The OnCue service would work well bundled with FiOS and Redbox Instant, or left as a stand-alone product.
  • The features of this service resemble those of a DVR, but the main difference is every show is recorded and available at any time. The OnCue hardware and services are currently being beta-tested by Intel employees and select users.
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  • Verizon could quickly make OnCue accessible to its 5.9 million FiOS Internet and 5.2 FiOS video connections
Carri Bugbee

How Intel TV failed -- pay attention, Google and Apple | Internet & Media - CNET News - 0 views

  • or Internet-based TV to be a competitive option, it either needs to be cheaper than cable and satellite or it needs to provide the content that subscribers want in a better way.
  • For the companies still working on Web TV, it would mean charging less than traditional competitors for a service while paying more than traditional competitors to offer it.
  • for a Web TV offering to be truly Web TV, it would need to offer all the channels consumers want alongside the "over-the-top" video capabilities like Netflix and Hulu that they associate with Internet viewing.
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  • The idea of an online player taking over has affirmed cable and satellite companies' positions in the landscape and made all players realize what they could lose by rocking the boat, said Brannon.
  • The prospect of new tech competitors reiterated how important the traditional distributors are -- with their massive subscriber bases -- to media companies, who need as many people watching their programming as possible -- all while measuring how many of them there are -- in order to raise ad rates, he said.
  • average U.S. consumer packs in nearly 60 hours of media content each week, and more than half of that -- 35.1 hours -- is traditional television, according to Nielsen's latest cross platform report.
  • amount of time spent watching traditional TV has shrunk from a year earlier, supplanted by more time spent watching video on the Internet, game consoles, and mobile phones.
  • As Intel proved, the easy part was creating a new technology to deliver television with a user interface that beats cable and satellite. Test versions of OnCue have been deployed in Intel employees' homes for months.

    The hard part is content. Be it TV shows, sports programs, or live events, content is expensive to produce and it's expensive to license.

Carri Bugbee

Making Moves: Dancing with the Stars Premieres with First-ever Facebook Broadcast | Mas... - 0 views

  • Mass Relevance partnered with ABC’s Dancing with the Stars to broadcast Facebook conversations throughout the show - for the first time ever.    
  • Public Feed API allowed Dancing with the Stars to capture conversations happening on Facebook from public feeds and sources. The Keyword Insights API allowed Dancing with the Stars to anonymize, break down, and transform status updates, comments, and likes into demographic data. For the premiere, this meant that as fans and viewers shared their thoughts on Facebook, Dancing with the Stars was not only able to showcase Facebook comments on-air, but also reveal a demographic breakdown of social chatter by age, gender, and location.
  • 88% of content produced on Facebook around the show was created by females.
Carri Bugbee

Tweets Provide New Way to Gauge TV Audiences - WSJ.com - 0 views

  • Twitter's 49.2 million U.S. users generally skew younger and are disproportionately in cities, for example, according to marketers and media analysts.
  • marketers see potential value in knowing which shows have Twitter enthusiasts. For some, it is becoming a factor when they purchase TV time: The theory is that if fans are engaged on Twitter that "means the ads are also being paid attention to,"
  • The stakes are high for Twitter, which is under the spotlight of an initial public offering of stock and has identified TV-related ad spending as a crucial revenue driver.
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  • "If your show is creating conversations on Twitter, it is more valuable, and you should get credit for that," said Rachael Horwitz , a spokeswoman for Twitter, which provided information to Nielsen to help create the new Twitter TV ratings.
  • At an industry event in Beverly Hills this summer, CBS Chief Research Officer David Poltrack id "word of mouth" interactions about TV mostly still occur face to face, not on social media. He said that while Twitter's importance is growing and CBS is "immersing" itself in it, "right now it is focused on a small segment of the population."
  • Nielsen says the number of people tweeting about TV was 19 million in the second quarter, up 24% over the year-earlier period.
  • "We are a national company and our sales come from the suburban market more so than the metropolitan areas, where [Twitter's] strength lies," said Michael Zuna , chief marketing officer of the insurer.
  •  
    marketers see potential value in knowing which shows have Twitter enthusiasts. For some, it is becoming a factor when they purchase TV time:
Carri Bugbee

Can Twitter Save TV? (And Can TV Save Twitter?) - Forbes - 0 views

  • To its 200 million-plus active users, Twitter is many things: a social network, a short-form messaging service, a news wire, a tool for self-expression — even, some believe, a force for global political change. But the company itself seems far more keen to position itself among its users — and even better, potential users – as a TV companion, an indispensable tool to keep up with, discuss and even influence the outcomes of shows and live events like sporting contests and political debates.
  • The average price of an ad has been plummeting, down 46% in the most recent quarter.
  • Americans now comprise just one-fourth of Twitter’s participants.
Carri Bugbee

i.TV Drops GetGlue Brand, Launches 'tvtag' App | Cable Television News | Broadcast Synd... - 0 views

  • Almost three months after striking a deal to acquire second screen TV app specialist GetGlue, i.TV has "retired" the GetGlue brand while introducing a new brand and social TV app called "tvtag" that will enable users to share, comment on and react to what they’re watching.
  • Tvtag will aggregate the i.TV second screen audiences from GetGlue, DirecTV and Nintendo (via the Nintendo TVii feature that’s baked into the Wii U console and Wii U GamePad). i.TV CEO Brad Pelo said the move will give tvtag access to an aggregate, potential reach of about 10 million users.
  • The new app replaces the GetGlue platform with one that  lets users “tag” moments within individual TV shows and sporting events with comments, doodles and memes. Keeping some of the old GetGlue features in place, tvtag will still let users “check in” to a show to unlock digital stickers, while also integrating user polls tied to TV content and the ability to share show-related info on Twitter and Facebook.
Carri Bugbee

Twitter says TV tweeters make better viewers » Digital TV Europe - 0 views

  • Twitter users recall TV advertisements at a far greater rate than non-users, according to an upcoming study from the social media platform.
  • There’s a 37% increase in ad recall among people watching TV and tweeting,” he said, adding that users tweeting about TV shows are doing so through their airing not during commercial breaks.
  • Delegates were told that four out of five US viewers are regularly using another device while watching TV.

Carri Bugbee

Google Adds TV Episodes and Schedules to Search Results - 0 views

  • Google will now include listings of television episodes and on-air dates in its search results.
  • This new data will be displayed alongside the existing information in Google’s database that already details a show’s network, cast, theme song and main characters.

  • change also extends to TV shows no longer in production.
Carri Bugbee

Can Twitter Save TV? (And Can TV Save Twitter?) - Forbes - 0 views

  • To its 200 million-plus active users, Twitter is many things: a social network, a short-form messaging service, a news wire, a tool for self-expression — even, some believe, a force for global political change. But the company itself seems far more keen to position itself among its users — and even better, potential users – as a TV companion, an indispensable tool to keep up with, discuss and even influence the outcomes of shows and live events like sporting contests and political debates.
  • This “second screen experience” turns TV into a participatory activity, allowing Twitter users to broadcast wisecracks, critiques and theories in real-time; the networks, in turn, share the behind-the-scenes worlds of writers’ rooms and dressing rooms, 140 characters at a time.
Carri Bugbee

Google to sunset Google TV brand as its smart TV platform merges with Android - Tech Ne... - 0 views

  • Three years after launching the first generation of Google TV devices, Google is now looking to rid itself of the brand and realign its smart TV platform efforts more closely with Android. The move is part admission that Google TV failed, part hope that Android will eventually find its place in the living room.
  • They are calling it ‘Android TV.’”
  • Google announced earlier this year that it would update Google TV to the latest version of Android, which would allow developers to use the same APIs available on mobile devices.
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  • Google recently announced the latest version of Android, code-named KitKat, which could be available as early as next week.
  • So why did Google finally decide to rid itself of the brand? The upgrade to the latest version of Android seems to be the main factor, but chances are that the surprising success of Chromecast made the decision even easier.
  • Not only was Chromecast sold out for weeks, it’s currently the number one selling electronics device on Amazon ,
Carri Bugbee

Three reasons why Facebook can't beat Twitter for social TV | Econsultancy - 0 views

  • The branded nature of the most prominent Facebook posts when searching for terms means I’m really looking at mini PR statements. But in the heat of my favourite TV show, I’m not looking for PR, I’m looking for reactions, things I can agree and disagree with.
  • not only do the hashtags create no additional exposure; they have a negative effect on virality.
Carri Bugbee

Your iPad Is Now Your Kid's TV | Adweek - 0 views

  • The Walt Disney Co. last week unveiled perhaps the most radical tablet-related development, saying that its new Disney Junior series, Sheriff Callie’s Wild West, will stream to tablets before it ever hits the linear feed.
  • Thus far, the initial viewer-pattern data has been encouraging. “In the past year and a half, we’ve seen video viewing just skyrocket across mobile,” said Beau Teague, Cartoon Network’s senior director of user experience. “Our mobile viewing has surpassed even viewing on the desktop site.”
  • Some of that has to do with the weirdly obsessive way in which younger children (say, ages 2-8) tend to sample on-demand content.

    “We definitely see a lot of repeat viewing,” Teague said. “Kids will return to favorite episodes and favorite clips. They’ll seek out whatever the catchphrase was from last night’s episode of Adventure Time.”

Carri Bugbee

Data Dive: US TV Ad Spend and Influence (Updated - Q2 2013 Data) - 0 views

  • TV ad spending growth continues to exceed the ad industry average, at least according to Kantar Media figures.
  • TV advertising has for now been able to withstand the digital onslaught that has contributed to plummeting print spend. (An analysis of TV versus online video consumption can be found here.)
  • TV currently remains easily the largest advertising medium in the US. (No huge surprises there.) Last year, PwC estimated that advertisers spent $63.8 billion on TV, about 75% more than they did on online ads and more than they did on all other traditional media combined.
Carri Bugbee

Time-shifted TV viewing becoming the norm | Advanced Television - 1 views

  • ost people currently prefer to watch “must-see TV” at the time of broadcast, the signs are that this will soon change.
  • But there are strong pointers to a not-too-distant future where time-shifting is the default behaviour for most viewers, most of the time, and live viewing is mainly reserved for event TV.
  • On-demand is seen more as a catch-up facility, with 70 per cent of on-demand users claiming they only use on-demand services to catch up on programmes they have missed. In addition, the availability of on-demand services on other screens is key to many, with 47 per cent of on-demand users stating that they often use on-demand services to watch programmes when they are not in front of a TV set.
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  • PVRs are seen as more convenient and reliable than on-demand TV viewing.
  • The social opportunity to “media-mesh” with live content is also a factor that will surely continue to influence viewing choices.
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