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Carri Bugbee

Twitter Gets TV Tie-Up Deal With Comcast - Peter Kafka - Media - AllThingsD - 0 views

  • The gist: Later this fall, Twitter users will start to see a “See It” button on messages about some of Comcast-owned NBCUniversal’s shows, like “The Voice.” Clicking on those Tweets will open up a Twitter “card” with more information about the shows, and Twitter users who are also Comcast pay-TV subscribers will be able to record or watch the show directly from their computer or mobile device.
  • “We want to make the conversation on Twitter lead to consumption,” said Sam Schwartz, Comcast’s chief business development officer.
  • The deal also includes an “Amplify” advertising deal with Twitter, where Twitter and NBCUniversal will both sell ads against short video clips from the programmers’ shows.
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  • But Schwartz said the two companies should be able to get the button to appear using hashtags fairly shortly, and may even have that ability ready for next month’s launch.
brihaspathi times

Prabhas going to marry before Baahubali part1 - 0 views

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    Prabhas is all set to to bid adieu to bachelorhood soon. Yes, He can end up being tying this nuptial knot possibly before the release of \'Baahubali\' part-1 if the sources need to be believed.
Carri Bugbee

Netflix Needs Cable, But the Feeling Isn't Always Mutual | Variety - 0 views

  • Netflix is banking on getting on cable set-top boxes to hit aggressive growth targets in the next few years — but not every U.S. operator is eager to play ball with a company they view as a rival.
  • John Malone, whose Liberty Media owns a stake in Charter, has dismissed the notion that MSOs should pair up Netflix. At the company’s annual investor day this month, he said cable operators should team up to create a Netflix-like subscription VOD service, criticizing the industry for being slow to respond to over-the-top competitors.
  • Longer term, Netflix projects that it can be two or three times larger than HBO’s current linear base — with 60 million to 90 million subs in the U.S. Hitting those numbers would likely require pay TV deals, to reach consumers who don’t want a separate box for streaming Internet video.

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  • The thinking goes like this: Cable customers are watching Netflix anyway on other devices, so why not plug the service so they don’t have to switch over to an Apple TV or Roku?
Carri Bugbee

Can Twitter Save TV? (And Can TV Save Twitter?) - Forbes - 0 views

  • To its 200 million-plus active users, Twitter is many things: a social network, a short-form messaging service, a news wire, a tool for self-expression — even, some believe, a force for global political change. But the company itself seems far more keen to position itself among its users — and even better, potential users – as a TV companion, an indispensable tool to keep up with, discuss and even influence the outcomes of shows and live events like sporting contests and political debates.
  • This “second screen experience” turns TV into a participatory activity, allowing Twitter users to broadcast wisecracks, critiques and theories in real-time; the networks, in turn, share the behind-the-scenes worlds of writers’ rooms and dressing rooms, 140 characters at a time.
Carri Bugbee

Your iPad Is Now Your Kid's TV | Adweek - 0 views

  • The Walt Disney Co. last week unveiled perhaps the most radical tablet-related development, saying that its new Disney Junior series, Sheriff Callie’s Wild West, will stream to tablets before it ever hits the linear feed.
  • Thus far, the initial viewer-pattern data has been encouraging. “In the past year and a half, we’ve seen video viewing just skyrocket across mobile,” said Beau Teague, Cartoon Network’s senior director of user experience. “Our mobile viewing has surpassed even viewing on the desktop site.”
  • Some of that has to do with the weirdly obsessive way in which younger children (say, ages 2-8) tend to sample on-demand content.

    “We definitely see a lot of repeat viewing,” Teague said. “Kids will return to favorite episodes and favorite clips. They’ll seek out whatever the catchphrase was from last night’s episode of Adventure Time.”

Carri Bugbee

Data Dive: US TV Ad Spend and Influence (Updated - Q2 2013 Data) - 0 views

  • TV ad spending growth continues to exceed the ad industry average, at least according to Kantar Media figures.
  • TV advertising has for now been able to withstand the digital onslaught that has contributed to plummeting print spend. (An analysis of TV versus online video consumption can be found here.)
  • TV currently remains easily the largest advertising medium in the US. (No huge surprises there.) Last year, PwC estimated that advertisers spent $63.8 billion on TV, about 75% more than they did on online ads and more than they did on all other traditional media combined.
Carri Bugbee

GetGlue Sale: Let the Second-Screen Shakeout Begin | Variety - 0 views

  • So what’s to become of the dozens of startups that came out of the second-screen craze? “There’s definitely going to be a lot of consolidation that happens,” said Jesse Redniss,
  • According to i.TV, GetGlue will remain a separate product while letting it benefit from i.TV’s “broader platform of partners and services.” Provo, Utah-based i.TV claims 15 million people use its TV app every month. ”Together, i.TV and GetGlue will reshape the social TV and second screen landscape,” i.TV CEO Brad Pelo said in announcing the deal.
  • In a fight for survival, ConnecTV has pivoted its strategy. Last week the startup, whose investors include 10 broadcast station groups, released an overhaul of its app refocused on a simple idea: It lets users “clip” six-second video segments from among 400 live TV channels and share them on Twitter and Facebook, via a link in email or within the app.
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  • ConnecTV’s previous app had signed up only 980,000 registered users; other social TV players are similarly tiny. U.K. second-screen import Zeebox, even with the backing of NBCU, Comcast and Viacom, has tallied only around 3.5 million registered users in the U.S. (it doesn’t disclose how many are active). Viggle, which rewards users for tuning in to TV, has made very little headway: It counted just 757,273 monthly active users for June.
  • An eMarketer analysis this month of several industry surveys conducted this year showed that just 15%-17% of TV viewers engaged in real-time socializing about the TV shows they were watching.
brihaspathi times

Balakrishna's awesome look with Bike in Legend - 0 views

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    It was heard that director Boyapati Sreenu specially designed a bike and a car for Balayya babu for his forthcoming film 'Legend'. This bike was designed by the Harley Davidson. You just watch it Balayya awesome look with Bike.
Carri Bugbee

Viggle CEO on Dijit Acquisition : 2nd Screen Society - 0 views

  • Viggle Jan. 29 acquired Dijit Media, which builds and distributes a programming discovery service (NextGuide) for the Web and the iOS platform, that helps viewers search, find, and set reminders for their TV shows and movies, anywhere they’re available.

    “In a world where consumers have more choice than ever about where, when and how to watch programing, we are bringing to market a comprehensive platform to get the right show in front of the right person at the right time — wherever it is airing,” Consiglio said.

Carri Bugbee

Facebook opens up its social TV data for the first time in partnership with UK analytic... - 0 views

  • Facebook today announced a partnership with UK-based social TV analytics company SecondSync.
  • The partnership is a big deal because it means Facebook’s social TV data will be made available outside the company for the first time. In two weeks, SecondSync plans to share initial results in a white paper titled “Watching with Friends” with a full analysis of how people are using Facebook to engage with TV.
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    The partnership is a big deal because it means Facebook's social TV data will be made available outside the company for the first time.
Carri Bugbee

TV x Twitter: New findings for advertisers and networks - 0 views

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    1. #hashtags in TV ads drive positive brand conversation.

    To analyze the impact of hashtags in TV ads on Twitter earned media, we studied more than 500 television commercials in the consumer electronics category. We analyzed over 63,000 comments in response to those ads, across more than 100,000 television airings.

    We found that hashtags drive significantly more earned media for brands. TV ads with hashtags had 42% more Tweets about the ads than those without hashtags.

    2. Twitter keeps viewers tuned in to advertising.

    3. Twitter makes TV ads more effective.
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    People love to watch TV with Twitter. During recent events like #SuperBowlXLVII with over 24.9M Tweets about the game and halftime, or last season's finale of "Pretty Little Liars" with a record-breaking 1.9M Tweets (as measured by Nielsen's SocialGuide) it's clear that TV and Twitter are better together.
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