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Carri Bugbee

Time-shifted TV viewing becoming the norm | Advanced Television - 1 views

  • ost people currently prefer to watch “must-see TV” at the time of broadcast, the signs are that this will soon change.
  • But there are strong pointers to a not-too-distant future where time-shifting is the default behaviour for most viewers, most of the time, and live viewing is mainly reserved for event TV.
  • On-demand is seen more as a catch-up facility, with 70 per cent of on-demand users claiming they only use on-demand services to catch up on programmes they have missed. In addition, the availability of on-demand services on other screens is key to many, with 47 per cent of on-demand users stating that they often use on-demand services to watch programmes when they are not in front of a TV set.
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  • PVRs are seen as more convenient and reliable than on-demand TV viewing.
  • The social opportunity to “media-mesh” with live content is also a factor that will surely continue to influence viewing choices.
Carri Bugbee

Twitter Gets TV Tie-Up Deal With Comcast - Peter Kafka - Media - AllThingsD - 0 views

  • The gist: Later this fall, Twitter users will start to see a “See It” button on messages about some of Comcast-owned NBCUniversal’s shows, like “The Voice.” Clicking on those Tweets will open up a Twitter “card” with more information about the shows, and Twitter users who are also Comcast pay-TV subscribers will be able to record or watch the show directly from their computer or mobile device.
  • “We want to make the conversation on Twitter lead to consumption,” said Sam Schwartz, Comcast’s chief business development officer.
  • The deal also includes an “Amplify” advertising deal with Twitter, where Twitter and NBCUniversal will both sell ads against short video clips from the programmers’ shows.
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  • But Schwartz said the two companies should be able to get the button to appear using hashtags fairly shortly, and may even have that ability ready for next month’s launch.
brihaspathi times

Prabhas going to marry before Baahubali part1 - 0 views

    Prabhas is all set to to bid adieu to bachelorhood soon. Yes, He can end up being tying this nuptial knot possibly before the release of \'Baahubali\' part-1 if the sources need to be believed.
brihaspathi times

Balakrishna's awesome look with Bike in Legend - 0 views

    It was heard that director Boyapati Sreenu specially designed a bike and a car for Balayya babu for his forthcoming film 'Legend'. This bike was designed by the Harley Davidson. You just watch it Balayya awesome look with Bike.
Carri Bugbee

Data Dive: US TV Ad Spend and Influence (Updated - Q2 2013 Data) - 0 views

  • TV ad spending growth continues to exceed the ad industry average, at least according to Kantar Media figures.
  • TV advertising has for now been able to withstand the digital onslaught that has contributed to plummeting print spend. (An analysis of TV versus online video consumption can be found here.)
  • TV currently remains easily the largest advertising medium in the US. (No huge surprises there.) Last year, PwC estimated that advertisers spent $63.8 billion on TV, about 75% more than they did on online ads and more than they did on all other traditional media combined.
Carri Bugbee

Your iPad Is Now Your Kid's TV | Adweek - 0 views

  • The Walt Disney Co. last week unveiled perhaps the most radical tablet-related development, saying that its new Disney Junior series, Sheriff Callie’s Wild West, will stream to tablets before it ever hits the linear feed.
  • Thus far, the initial viewer-pattern data has been encouraging. “In the past year and a half, we’ve seen video viewing just skyrocket across mobile,” said Beau Teague, Cartoon Network’s senior director of user experience. “Our mobile viewing has surpassed even viewing on the desktop site.”
  • Some of that has to do with the weirdly obsessive way in which younger children (say, ages 2-8) tend to sample on-demand content.

    “We definitely see a lot of repeat viewing,” Teague said. “Kids will return to favorite episodes and favorite clips. They’ll seek out whatever the catchphrase was from last night’s episode of Adventure Time.”

Carri Bugbee

Netflix Needs Cable, But the Feeling Isn't Always Mutual | Variety - 0 views

  • Netflix is banking on getting on cable set-top boxes to hit aggressive growth targets in the next few years — but not every U.S. operator is eager to play ball with a company they view as a rival.
  • John Malone, whose Liberty Media owns a stake in Charter, has dismissed the notion that MSOs should pair up Netflix. At the company’s annual investor day this month, he said cable operators should team up to create a Netflix-like subscription VOD service, criticizing the industry for being slow to respond to over-the-top competitors.
  • Longer term, Netflix projects that it can be two or three times larger than HBO’s current linear base — with 60 million to 90 million subs in the U.S. Hitting those numbers would likely require pay TV deals, to reach consumers who don’t want a separate box for streaming Internet video.

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  • The thinking goes like this: Cable customers are watching Netflix anyway on other devices, so why not plug the service so they don’t have to switch over to an Apple TV or Roku?
Carri Bugbee

Montreal's Seevibes acquires French social analytics firm TvTweet, opens office in Fran... - 0 views

  • The service analyzes over 3,000 TV shows across “100%” of broadcasters and cable TV networks in Canada, recording 20 million relevant social media interactions each week. The idea is that clients – which currently include Quebecor Media, CBC, and Bell Media – can analyze posts and tweets, both for their own shows and channels, but also the industry over all, and adjust their social media strategy accordingly.
  • TvTweet, founded in Bordeaux, France in 2011, has found similar success in the European market, and is working with companies such as Orange, TF1 and NRJ12 across seven different countries.
Carri Bugbee

Experts: Social Data Is Key to Measuring Television Success - 0 views

  • Seevibes created its own “Seevibes Score” — a composite score that consolidates data on market share, social impressions, loyalty levels, engagement rate, frequency, and level of response — to gauge how a show is performing socially. “The level of audience engagement with TV via social networks with television has surged by 500% year-after-year. This can make it difficult to compare broadcast numbers over time,” explains Maisonnave
  • “These social data points are giving us a new barometer for success or failure when we’re talking about engaging TV audiences,” says Youngling. “Content, both programmatic and advertorial, is now subject to an entirely new set of consumer-driven metrics. We talked about must-see TV back in the Seinfeld days, and now it’s evolving into the idea of must-comment TV.”
  • “Twitter didn’t have to train or persuade people to change their behavior,” says Bugbee of the network’s television chatter. “It just had to capitalize on what people were already doing. I think that’s why Twitter’s so powerful: it’s easy, it’s obvious, and it’s open.”
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  • “There are calls to action in all sorts of programming that are encouraging people to get involved and continue the dialog with that programming,” says Youngling. “For brands, the data is really showing that it’s incredibly impactful and meaningful. When you give audiences the opportunity to interact, they will.”
  • “If shows don’t get good ratings they don’t stay on the air,” says Bugbee. “You see television encouraging social activity with hashtags on shows. Ostensibly, if I’m not watching Dancing with the Stars and I see a lot of posts from my friends who are talking about it, maybe I should tune in.”
Carri Bugbee

TV x Twitter: New findings for advertisers and networks - 0 views

    1. #hashtags in TV ads drive positive brand conversation.

    To analyze the impact of hashtags in TV ads on Twitter earned media, we studied more than 500 television commercials in the consumer electronics category. We analyzed over 63,000 comments in response to those ads, across more than 100,000 television airings.

    We found that hashtags drive significantly more earned media for brands. TV ads with hashtags had 42% more Tweets about the ads than those without hashtags.

    2. Twitter keeps viewers tuned in to advertising.

    3. Twitter makes TV ads more effective.
    People love to watch TV with Twitter. During recent events like #SuperBowlXLVII with over 24.9M Tweets about the game and halftime, or last season's finale of "Pretty Little Liars" with a record-breaking 1.9M Tweets (as measured by Nielsen's SocialGuide) it's clear that TV and Twitter are better together.
Carri Bugbee

Inside the Asylum, One of the Most Successful Low-Budget Movie Studios - 0 views

  • Today, the dynamic between low-budget producer and content-hungry distributor has flipped. Netflix doesn’t just stream films—it wills them into existence. The composition of contemporary B movies is dictated by middlemen like Netflix and Redbox, international direct-to-DVD distributors, and cable networks like Syfy, all of which pad their offerings with Asylum originals tailored to their needs.
  • The nimble creative process is “cashing in on this shifting moment in film consumption between the demise of the video store and the rise of streaming,” says Davis.
  • Filtering in low-budget films with the high-budget versions “fuels this perception that there’s a wealth of new content.”
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  • When Latt runs down the list of the Asylum films slated for production in the first half of this year, it sounds like a list of hot-button search terms: zombies, sharks, haunted houses, talking dogs
  • We don’t really know the consumer. The consumer is too big and too fractionalized. All we know is we’re making a film for Netflix, and they tell us what they want.”
  • “This isn’t about trying to get you to watch our movie,” they wrote. “This is about gaming the system. This is about taking a stand. Against math.”
    The consumer is too big and too fractionalized. All we know is we're making a film for Netflix, and they tell us what they want."
Carri Bugbee

Limited-Series TV and the Web: A Perfect Marriage | Seamus Condron | - 0 views

  • You want your new definition of social TV? There you have it. It's not a useless check-in app, it's short, sometimes sweet, sometimes powerful, highly consumable content. When you marry that with TV content that shares the same characteristics, you have a bright future for quality television and its second screen.
  • Limited series, anthology formats, and binge viewing Netflix shows are beginning to resemble how one-offs like the Super Bowl or the Grammy's behave on the Web, where there's a groundswell of conversation for a limited period of time.
Carri Bugbee

Millennials Watch Video On Smartphones - Business Insider - 0 views

  • YuMe conducted a study that tracked how millennials consume media, finding that 13% watch video content on their smartphones while they work, while another 13% watch while they shop. In total, 94% of millennials are multitasking (and likely distracted) while viewing content.
  • Smartphones and tablets, not televisions, are the gateway to a millennial audience. Millennials recall brands at a much better rate when they're on mobile devices, and they think of the TV as old-fashioned. In fact, only 3.1% of millennials consider brands that advertise on TV as being "modern."
  • More than twice that number think of smartphone advertisers as having "modern" brands.
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