Social TV and Film

90% of those who see TV show-related tweets have taken “immediate action” -- either to watch a particular TV, search for related information, or share content.

the research says of those exposed to TV-related tweets, 77% have watched TV show content; 42% have made a plan to watch the show later; 38% have watched episodes online; and 33% have changed the channel to watch the show.

76% have done searches for a show and 78% has clicked on a show’s hashtag or followed a talent’s handle or retweet TV-related tweets.

The new service, which could launch in the coming months, likely will feature original series and may include licensed programming, these people said. As part of the project, Amazon has held talks with the creators of "Betas," a series about a Silicon Valley startup that Amazon produced last year for Prime, these people said.

The new data Amazon collects about viewers' television or music preferences could allow it to deliver more targeted advertising, including for products available on its retail website. Think Adidas shoe ads alongside Run-D.M.C.'s "MyAdidas" music video.

or Internet-based TV to be a competitive option, it either needs to be cheaper than cable and satellite or it needs to provide the content that subscribers want in a better way.

For the companies still working on Web TV, it would mean charging less than traditional competitors for a service while paying more than traditional competitors to offer it.

for a Web TV offering to be truly Web TV, it would need to offer all the channels consumers want alongside the "over-the-top" video capabilities like Netflix and Hulu that they associate with Internet viewing.

Investors should keep tabs on Verizon's negotiations with Intel to see if Verizon acquires the OnCue Internet-based TV services. If the deal goes through, investors should pay attention to how Verizon plans to use the OnCue services. Bundling OnCue services with Redbox Instant would incentivize subscribers to use Redbox services as a complete TV and movie entertainment package. Outerwall would greatly benefit from such a bundle because more Redbox users translates into expanding revenue. Also, additional offerings under the Redbox name will improve the company brand.

OnCue would be a good addition to Verizon because the company is already in the content business with Redbox Instant and FiOS TV. The question is whether Verizon can negotiate a good deal with Intel. The OnCue service would work well bundled with FiOS and Redbox Instant, or left as a stand-alone product.

The features of this service resemble those of a DVR, but the main difference is every show is recorded and available at any time. The OnCue hardware and services are currently being beta-tested by Intel employees and select users.

Almost three months after striking a deal to acquire second screen TV app specialist GetGlue, i.TV has "retired" the GetGlue brand while introducing a new brand and social TV app called "tvtag" that will enable users to share, comment on and react to what they’re watching.

Tvtag will aggregate the i.TV second screen audiences from GetGlue, DirecTV and Nintendo (via the Nintendo TVii feature that’s baked into the Wii U console and Wii U GamePad). i.TV CEO Brad Pelo said the move will give tvtag access to an aggregate, potential reach of about 10 million users.

The new app replaces the GetGlue platform with one that  lets users “tag” moments within individual TV shows and sporting events with comments, doodles and memes. Keeping some of the old GetGlue features in place, tvtag will still let users “check in” to a show to unlock digital stickers, while also integrating user polls tied to TV content and the ability to share show-related info on Twitter and Facebook.

Twitter users recall TV advertisements at a far greater rate than non-users, according to an upcoming study from the social media platform.

There’s a 37% increase in ad recall among people watching TV and tweeting,” he said, adding that users tweeting about TV shows are doing so through their airing not during commercial breaks.

Delegates were told that four out of five US viewers are regularly using another device while watching TV.

Viggle Jan. 29 acquired Dijit Media, which builds and distributes a programming discovery service (NextGuide) for the Web and the iOS platform, that helps viewers search, find, and set reminders for their TV shows and movies, anywhere they’re available. “In a world where consumers have more choice than ever about where, when and how to watch programing, we are bringing to market a comprehensive platform to get the right show in front of the right person at the right time — wherever it is airing,” Consiglio said.

Facebook today announced a partnership with UK-based social TV analytics company SecondSync.

The partnership is a big deal because it means Facebook’s social TV data will be made available outside the company for the first time. In two weeks, SecondSync plans to share initial results in a white paper titled “Watching with Friends” with a full analysis of how people are using Facebook to engage with TV.

Almost three quarters of Americans (73 percent) prefer to get their news from television, which also ranks first among the most trusted news outlets. Social media (23 percent) is the fifth preferred news outlet, behind news websites (52 percent), print magazines and newspapers (36 percent) and even radio (25 percent).

No one wants to pay for online news. Eighty-six percent of respondents believe that mobile and online news should be free. Only 10 percent of Americans pay for an online news subscription, but more than half (56 percent) pay for a print subscription.

Press releases are trusted. Of company-generated news, respondents report trusting press releases the most (33 percent).