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Watch Besharam (2013) Stream HD Online - 0 views

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shared by ijenx bLOMDEZ on 10 Oct 13 - No Cached
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Carri Bugbee

How People Watch TV Online And Off | TechCrunch - 0 views

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shared by Carri Bugbee on 12 Jan 12 - No Cached
  • or all the video people watch on the web, it is still a tiny fraction of how much they watch on TV in terms of time spent. In a report put out yesterday on the State of the Media summarizing 2011 data, Nielsen estimates Americans spend an average of 32 hours and 47 minutes a week watching traditional TV. They only spend an average of 3 hours and 58 minutes a week on the Internet, and only 27 minutes a week watching video online. All those billions of videos watched online still only represent 1.4 percent of the time spent watching traditional TV.
  • Even on the web, there is a huge difference between the video sites which attract the biggest audiences and those which are the most engaging. The top 5 video sites by unique visitors are YouTube, Vevo, Yahoo, Facebook, and MSN. But the top 5 video sites by time spent are Netflix, YouTube, Tudou, Hulu, and Megavideo.
Carri Bugbee

In TV We (Still) Trust: 73 Percent of Americans Cite Television as Their Preferred and ... - 0 views

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shared by Carri Bugbee on 28 Mar 14 - No Cached
  • Almost three quarters of Americans (73 percent) prefer to get their news from television, which also ranks first among the most trusted news outlets. Social media (23 percent) is the fifth preferred news outlet, behind news websites (52 percent), print magazines and newspapers (36 percent) and even radio (25 percent).
  • No one wants to pay for online news. Eighty-six percent of respondents believe that mobile and online news should be free. Only 10 percent of Americans pay for an online news subscription, but more than half (56 percent) pay for a print subscription.
  • Press releases are trusted. Of company-generated news, respondents report trusting press releases the most (33 percent).
  • ...1 more annotation...
  • Forty-one percent of 18-34 year olds chose social media as their preferred news source, after television and news websites. 
Carri Bugbee

MediaPost Publications Clyp Job: Invidi Teams With Ad Tech Start-Up To Build TV's Progr... - 0 views

www.mediapost.com/...th-ad-tech-start-up-to-bu.html

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shared by Carri Bugbee on 06 Sep 13 - No Cached
  • the biggest developer of addressable TV advertising technology, Invidi, is partnering with Clypd, a promising ad technology start-up that wants to create  marketplace for buying and selling TV that works just like online’s programmatic exchanges.
  • a wide variety of technology players have set their eyes on transforming the $60 billion-plus TV advertising marketplace, including big agency holding companies, their trading desks, and online video technology companies such as Tremor Video, YuMe and Adap.tv, which is being acquired by AOL and recently became the preferred video ad-buying platform for Interpublic’s Mediabrands.
  • the reason the deal between Invidi and Clypd is significant, is that Invidi is the only player to have built and deployed the kind of addressable TV advertising technology that will enable advertisers and agencies to target and buy audiences the way they buy online audiences -- at the individual level.
  • ...2 more annotations...
  • Easier said than done. Unlike online, which has had a relatively seamless and simple-to-use tool for identifying, targeting and serving ads to individual users -- browser-based cookies -- TV’s infrastructure is old, convoluted and has so far lacked that kind of audience targeting precision.
  • One of the big obstacles, he says, is that unlike online where cookies have enabled such targeting and buying, TV wasn’t able to do it until a sizeable addressable TV advertising infrastructure was put in place. Based on its most recent contracts with TV distributors, Invidi claims to have agreements to distribute its addressable TV ad technology in about 80% of the non-over-the-air TV advertising marketplace.
  • Carri Bugbee on 06 Sep 13
     
    ad technology start-up that wants to create  marketplace for buying and selling TV
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Watch Let the Fire Burn (2013) Full Movie - 0 views

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Carri Bugbee

Second coming: the evolution of the companion screen » Digital TV Europe - 0 views

www.digitaltveurope.net/...lution-of-the-companion-screen

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shared by Carri Bugbee on 23 Apr 14 - No Cached
  • The huge growth of both the smartphone and tablet markets in recent years has brought with it a profound shift in viewing habits. According to recent Nielsen stats, 84% of US smartphone and tablet owners now say they use their devices as second screens while watching TV – looking up information about programmes they are watching, researching or buying goods and interacting with friends.
  • Recent months have seen the consolidation, and even closure, of some of the first crop of dedicated second screen services.
  • McDonnell claims that industry, and industry watchers, have been distracted by the buzz around so-called ‘second screening’ – “misinterpreting the audience behaviour and missing the point that it’s just all about making the TV show better.” He claims that part of this “distraction” has rested with the consumer-facing startups, eager to grab attention from broadcasters and monetise this space independently. “They’ve generated a lot of hype and have largely failed to capitalise on it,” says McDonnell.
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  • While Zeebox may have initially been focused on live, second-screen participation, Rose says that the service is now more focused on the social experience around the TV shows themselves. A recent major update to the app added MyTV, a personalised content feed based on the shows a user follows, with targeted recommendations, fan-community TV rooms and aggregated articles, news, and information. Zeebox is now even syndicating its production tools, synchronised show enhancements and TV chat rooms to its broadcast partners – including Fox, Discovery, NBC and Viacom.
  • likely part of the appeal for Shazam when it comes to TV is the possibility of tapping into the massive pre-existing broadcast ad market, offering multiscreen and interactive extensions for campaigns.
  • “Having one app that is able to do slightly different things for shows is probably a good place to be for anyone who’s investing in the technology side of it, but also for the viewer, because it’s something that you’re familiar with. There is different stuff to do in each show, so you come back for different shows that you like, and it’s a slightly different experience,” says McHugh.
  • “My belief is that broadcasters should take more ownership and control of that [second screen] space –
  • “It’s always been a quandary for broadcasters – do you partner with a cross-channel, cross-platform app such as Zeebox, do you make something for your own channels, or do you make an app for each show,” says Rose. “When it comes to second screen, I think the pendulum started with broadcasters creating an app for each show. We’ve seen in the US some broadcasters have made more than 200 apps and it’s now widely referred to as the app graveyard – these apps from several seasons back. They’re not maintained, they don’t work often, they’ve got old content, some post was last updated 185 days ago. It’s not good. So that then moved to broadcasters sometimes creating their own channel-based apps. But I think it’s hard to get traffic to a channel-based app. People don’t just watch one channel, they watch multiple channels, and so the pendulum kept swinging towards the more general-purpose app.”
  • “It’s always been a quandary for broadcasters – do you partner with a cross-channel, cross-platform app such as Zeebox, do you make something for your own channels, or do you make an app for each show,” says Rose. “When it comes to second screen, I think the pendulum started with broadcasters creating an app for each show. We’ve seen in the US some broadcasters have made more than 200 apps and it’s now widely referred to as the app graveyard – these apps from several seasons back. They’re not maintained, they don’t work often, they’ve got old content, some post was last updated 185 days ago. It’s not good. So that then moved to broadcasters sometimes creating their own channel-based apps. But I think it’s hard to get traffic to a channel-based app. People don’t just watch one channel, they watch multiple channels, and so the pendulum kept swinging towards the more general-purpose app.”
  • “My argument to broadcasters is don’t bother making a dedicated second-screen app. Just look at the simplest user-journey possible, and that’s through the web-browser,” McDonnell says. He claims it’s already “very well proven” that sending an audience to an interactive, mobile-enabled site will drive more traffic than forcing users to download a native app.
  • Carri Bugbee on 23 Apr 14
     
    The word we're using is 'repatriate' - we feel that TV is generating a lot of online activity and it's going elsewhere. We'd like to bring it back into the TV space if we can. What we try to do is almost replicate what people were doing online while they are watching TV and pro-actively serve them a whole lot of this extra information," he says
Carri Bugbee

The Social-TV Connection That's Redefining Content Partnerships Online | ClickZ - 0 views

www.clickz.com/...ng-content-partnerships-online

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shared by Carri Bugbee on 26 Apr 14 - No Cached
  • This strategy is sure to appeal to Millennials, a key audience for TV networks and social sites alike, but its logic runs deeper than chasing a behavioral trend. Blending TV with social media is like converting a stage play into improv. When content producers take direction from the audience, the results are dynamic and customized.
  • This phenomenon has particular import for the producers of content that has a long lead time and only airs once a week. In order to sustain its relevance, producers must ensure it appears current. That means supplementing TV shows with fresher, more frequent material that lives online, and inviting viewers to take part in its distribution.
  • Similarly, BuzzFeed introduced a program earlier this month called Social Tune In that aims to bridge the gap between online content and the TV screen. In collaboration with AMC Networks' comedy channel IFC, BuzzFeed has created BuzzFeed Blocks that are airing on Saturday nights.
Carri Bugbee

Mobile used more than PCs for TV Everywhere accessnScreenMedia - 1 views

www.nscreenmedia.com/-used-pcs-tv-everywhere-access

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shared by Carri Bugbee on 19 Dec 14 - No Cached
  • 48% of TV Everywhere accesses are from tablets and smartphones, far higher than for all online video.
  • tablets and smartphones now account for about a 30% of all online video starts. Adobe also reports that online video starts increased 22% from the same quarter last year.
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Carri Bugbee

Americans watching more video, but TV declines among most active online consumers | Poy... - 0 views

www.poynter.org/...g-most-active-online-consumers

shared by Carri Bugbee on 15 Apr 14 - No Cached
  • total TV viewership increased 22 minutes per month, per person over last year. However, TV watching has declined among people who watch the most online video. This behavior is led by 18- to 34-year olds, but it may hint at future consumption patterns.
Carri Bugbee

Facebook's Plan To Destroy Television - Business Insider - 0 views

www.businessinsider.com/-to-destroy-television-2012-12

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shared by Carri Bugbee on 16 Dec 12 - No Cached
  • Carri Bugbee on 16 Dec 12
     
    Facebook has a partnership with Nielsen, to develop "Nielsen Online Campaign Ratings" (OCR), which measure the audience for Facebook ad campaigns in a similar way to how Nielsen measures TV audiences,
Carri Bugbee

MediaPost Publications At The ANA: Social TV Is 'New Media' 02/17/2012 - 0 views

www.mediapost.com/...na-social-tv-is-new-media.html

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shared by Carri Bugbee on 15 Apr 12 - No Cached
  • Carri Bugbee on 15 Apr 12
     
    Certainly, the Super Bowl reflected brand interest in turning TV into a mosaic of simultaneous marketing events on different screens designed to engage consumers with brands and with each other. Coca-Cola's polar bears were in the beverage giant's TV spots, but they were simultaneously online during the game, commenting on the game and, in a meta-commentary, on their own ad. Tom Cunniff, VP and director of interactive communications at Combe Incorporated, asked if such multi-screen programs risk splitting people's attention across devices. McHugh agreed that the risk exists, but said that, if the central idea is engaging, it only deepens engagement and attention. "We have seen it; consumers are already fragmenting their attention. What social TV does is to bring the experience to life so we can capture consumer attention more." She argued that if the story is good and engaging, it will involve consumers, no matter how many screens are telling it.
Carri Bugbee

SimulTV launches a single-screen 'second screen' experience | VentureBeat - 0 views

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shared by Carri Bugbee on 10 Jul 13 - No Cached
  • TV Guide rolled out an app to see what’s playing, watch whatever’s on, and also tweet, post, and blog about it. And that Apple is rumored to be releasing a mini-TV tablet to enable an iOS-style second-screen experience.
  • SimulTV’s solution is to combine both screens, right on the web. So your football game, Twitter conversations, Facebook messages, online search, and text and voice chat with others on SimulTV who are watching the same thing as you.
  • by this summer, SimulTV promises to have more than 100 channels, including ”top channels” from Latin America, China, Japan and Europe, plus 5,000 video-on-demand titles. The service is HD-quality, with picture-in-picture for the truly ADHD social TV aficionados, and according to the company, takes only half the bandwidth of typically required.
Carri Bugbee

Amazon Readies Set-Top Box for Holidays - WSJ.com - 0 views

online.wsj.com/...3722604579113460045828356.html

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shared by Carri Bugbee on 03 Oct 13 - No Cached
  • A key motivation for Amazon is boosting its Prime membership rolls, which may be bolstered by a set-top box.
  • Streaming video has been an increasing focus for Amazon, which has been racing to distinguish itself from rivals Netflix, Hulu LLC and others with exclusive content deals and a slate of television pilots that are set to become available starting later this year.
  • Based on the dizzying array of free and paid apps available on Roku devices--from the Yachting Channel to YogaGlo to Trigger Talk TV for gun enthusiasts—it is easy to imagine potential e-commerce tie-ins on an Amazon device.
  • ...2 more annotations...
  • two most-watched Roku apps are Netflix and Amazon Instant Video, according to Roku's website.
  • The set-top box, which would pit the online retailer against a host of established rivals, is a small device that resembles a Roku Inc. player and is similarly styled as a platform to run apps and content from a variety of sources, these people said. It would also serve as a delivery vehicle for Amazon's existing streaming video service—available as part of its Prime membership
Carri Bugbee

Why Facebook and Twitter Are Fighting Over Your Television - Claire Peracchio - The Atl... - 0 views

www.theatlantic.com/...280339

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shared by Carri Bugbee on 08 Oct 13 - No Cached
  • TV is still the biggest, commanding roughly $70 billion in annual advertising.
  • Nielsen reports that online video accounts for a small portion of time spent watching TV, just over 2%, even after including YouTube, Netflix, and Hulu.  
  • Facebook and Twitter have the same grand strategy to cut a slice of that $70 billion. Unike Netflix and Hulu, their plan isn’t to take attention away from TV, but rather to attract more attention to TV advertising.
  • ...2 more annotations...
  • In the lead-up to its IPO this fall, Twitter launched Amplify, which partners with TV channels to pump promoted tweets and short video clips (co-branded by an advertiser and network) into feeds where users are likely to be tuned into the channel. Nielsen has reported that these doubled-up ads translated to a 58-percent-higher purchase intent for consumers.
  • In 29 percent of episodes surveyed, Twitter activity boosted live television viewership in a “statistically significant” way, and 48 percent of the time, higher TV viewership led to a higher tweet volume.
Carri Bugbee

Third of millennials watch mostly online video or no broadcast TV | Poynter. - 0 views

www.poynter.org/...lennials-watch-no-broadcast-tv

shared by Carri Bugbee on 15 Apr 14 - No Cached
  • Thirty-four percent of millennials surveyed watch mostly online video or no broadcast television, new research from The New York Times says.
  • Users reported spending the most time with funny videos, movie clips, music videos and then news.
  • And 59 percent said they’ll likely watch pre-roll ads if they know they won’t have to wait long for their content.
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