Despite all that brain-sprayingly awesome news, the lords of television are having second thoughts about this whole disruption thing. The loudly noted woes of the entertainment industry aside, TV still generates more than $70 billion in advertising revenue annually.
Social TV Advertising And Monetization: Emerging Elements | Business 2 Community - 0 views
(122) Portland Creatives & Marketers - 0 views
The Future of Social TV is a Multi Screen Experience [video] - Brian Solis - 1 views
Make no mistake, Twitter is in the social TV business - Lost Remote - 0 views
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While a growing crop of startups battle it out in the social TV space, there's one that's been around since 2006 that's established a tremendous head start. Twitter, as we know, dominates conversations around TV - 95% of public conversation about TV happens on Twitter, the company says, and 25% of the U.S.
Hulu Struggles To Survive The Influence Of Its Parent Companies | Fast Company - 0 views
Why Storytelling Is The Ultimate Weapon | Co.Create: Creativity \ Culture \ Commerce - 0 views
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In his book, Tell to Win, Peter Guber argues that humans simply aren't moved to action by "data dumps," dense PowerPoint slides, or spreadsheets packed with figures. People are moved by emotion.
Digital media from the inside out - BLOG: Digital Media from the Inside Out -... - 0 views
TVT: TheWire - 0 views
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Sync, a unique new toolkit for syncing ad content and creating robust two-way engagement between the first and second screens.
'Seinfeld' masters a new domain: Twitter - Therese Poletti's Tech Tales - MarketWatch - 0 views
Facebook's Plan To Destroy Television - Business Insider - 0 views
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Facebook has a partnership with Nielsen, to develop "Nielsen Online Campaign Ratings" (OCR), which measure the audience for Facebook ad campaigns in a similar way to how Nielsen measures TV audiences,
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