Group items tagged monetization - Social TV and Film

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shared by Carri Bugbee on 11 Apr 13 - No Cached

Boxee rebranded its box from Boxee TV to Boxee Cloud DVR and changed the services it offers.
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“Our pitch to them is if we move the DVR to the cloud, we can do dynamic ad insertion, so instead of losing the ability to monetize that audience if they’re watching a week later or binge viewing if they’ve recorded the entire season, if you could serve fresh ads whenever somebody is watching it … that is a better way to monetize DVR.”
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ed us to believe the future of TV is not apps, it’s the experience and the content.”
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just five apps, including Netflix, YouTube and Pandora, get the majority of use on all connected devices.
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There are going to be more audiences watching more video on more screens, a lot of new business models, a lot more people watching more stuff and being able to pay for it
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right now content providers may be too concerned with content protection, at the expense of viewer engagement.
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shared by Carri Bugbee on 25 Jan 13 - No Cached

Ooyala announced a new Twitter Video Card Solution, built in close collaboration with Twitter, that lets Ooyala customers quickly and easily embed videos directly into their Twitter stream for instant playback. The solution was certified by Twitter
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Perhaps most importantly for our customers, the solution opens the door to distribute AND monetize video content delivered via Twitter across desktops and mobile devices (including iOS and Android). 
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shared by Carri Bugbee on 13 Apr 14 - No Cached

“There is no way a journalist can be successful without social media,” he said. “Journalists now have to understand that broadcast is not always the primary delivery medium.”
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social media is a growing part of the media landscape, including the fact that there are 1.3 billion Facebook users and 646 million Twitter users.
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Bowditch added that stations will make a serious mistake if they try to integrate advertising into their social media reach. “How do you monetize social media?” he asked, rhetorically. “You don’t. As soon as you advertise … they turn it off and go to the next one.”
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tations must recalibrate the way they think about how they put stories together, Bowditch said. Rather than focusing on creating a news story to fit a certain timeslot in a newscast rundown, they must shift to a “story-centric” model of news production and take advantage of their websites and social media posts where time is not a limiting factor, he said.
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