Skip to main content

Home/ Groups/ Social TV and Film
Carri Bugbee

New Twitter-Style 'TV Guide' Makes Tweeting Easier - DNAinfo.com New York - 0 views

  • provides Twitter users a directory of live tweet streams for an event or broadcast — from political debates to press conferences to reality TV shows.
  • team would pick from a roundup of "qualified content producers" — such as writers for newspapers, magazines and blogs in teams' respective hometowns and each list would feature about 10-25 live Tweeters per event
  • Users can also mix and match their own custom stream of tweets highlighted by Chirp Guide or the site's users
Carri Bugbee

Consumers Report Low Take-Up of "TV Everywhere" Services - 0 views

  • authentication would at least somewhat deter 7 in 10 TVE users, with one-quarter being deterred “a lot.” The researchers note that distaste is particularly high among older respondents, aged 50-64.
  • pay TV operators face an uphill climb: just 30% of the consumers in pay TV homes surveyed said they have ever used their services, with 52% aware of them. TVE services from TV networks have both higher awareness (64%) and use (37%).
  • 30% of respondents said they’ve used a network’s mobile site to access TVE features (and 34% have used a network’s application), those figures drop to 25% and 26%, respectively, for pay TV services.
  •  
    authentication would at least somewhat deter 7 in 10 TVE users, with one-quarter being deterred "a lot."
Carri Bugbee

Are Young People Watching Less TV? (Updated) - 0 views

  • As Nielsen has found for some time now, there is a negative correlation between streaming and TV viewing
  • the numbers don’t show that people watching the least TV are streaming far more.
  • According to the Nielsen report, women aged 50 and older watched the most TV again in Q3, at more than 205 hours per month.
Carri Bugbee

Sports and Reality Shows Account for Half of Social TV Chatter - 0 views

  • sports (31%) and reality (17%) are the primary genres generating social TV buzz, combining to account for about half of social TV conversations between January 1 and November 30 2012.
  • The CTAM study also finds that viewers are more likely to talk about shows the next day or after (83%) or right after the show (75%). (The study was not limited to social media conversations.)
  • NBC was easily the most engaging network of the year, with the Olympics a big reason why.
  • ...2 more annotations...
  • With an average of 80,000 social interactions per episode (and more than 250 telecasts per year), “SpongeBob SquarePants” was the program with the most social activity. But, the average “X Factor” episode generated more than 615,000 social interactions. (This list excludes sports and special events and includes data sources from the day of the telecast only.)
  • Second Annual Year End Stats Report
  •  
    Sports and Reality Shows Account for Half of Social TV Chatter
Carri Bugbee

7 in 10 Connected TV Viewers Act On, Interact With Ads - 0 views

  • 71% of connected TV users report having taken an action as a result of the ad (e.g., by clicking on the ad to learn more), and 19% say they have purchased the product mentioned in the ad, according to [pdf] an August 2012 report from YuMe. Of 7 possible actions identified, the most common was visiting the website mentioned in the ad, by 30% of viewers.
  • Other actions taken by these viewers included: looking for information about the product (26%); looking for a product to purchase in a store or online (also 26%); liking or following a brand or product (25%); considering purchasing the product mentioned in the ad (also at 25%); selecting or clicking on the ad to learn more (23%); sharing information about the product or brand with others (21%); and telling someone else about the information in the ad (also 21%).
Carri Bugbee

Intel's Erik Huggers Talks About Pay TV on the Web - Dive Into Media - Mike Isaac - Div... - 0 views

  • Intel will be launching a Web TV service sometime this year.
  • The service requires purchasing a new box (the name of which is yet to be announced), which Huggers says is needed to deliver “the full experience” Intel wants.
  • Intel won’t be offering “a la carte” programming, either. In other words, expect bundles of programming like those offered with other major TV packages.
  • ...1 more annotation...
  • Perhaps the biggest marketing point is also Intel’s most difficult sell: The built-in camera that comes with Intel’s new mystery box. It watches your movements and TV viewing habits with the aim of personalizing the way your household watches television — not to mention being much more helpful to those in the ad biz doing the targeting.
Carri Bugbee

Why Twitter Paid $90 Million for Bluefin Labs - Dive Into Media - Mike Isaac - Dive Int... - 0 views

  • If you can take [our analytics service] and not just do it about [one event like] the Super Bowl but do it for all TV shows … now you have this comprehensive view into how TV is driving engagement.”
  • Bluefin drills down into specific moments on television, be they advertisements, actual shows or what have you. And Roy says it can grab a larger, more representative slice of the Twitter users tweeting about a specific moment than, say, a hashtag can (as many people may be talking about an event without using a hashtag).
  • Bluefin runs what’s called an affinity analysis, which lets the company figure out “preexisting affinities between TV program audiences and brands.” Moreover, Bluefin can flesh out a profile of a particular Twitter user tweeting in a specific moment, based on that person’s tweeting history.
Carri Bugbee

New Ooyala Tech Lets You Watch Videos Directly in Your Twitter Stream | VideoMind - 0 views

  • Ooyala announced a new Twitter Video Card Solution, built in close collaboration with Twitter, that lets Ooyala customers quickly and easily embed videos directly into their Twitter stream for instant playback. The solution was certified by Twitter
  • Perhaps most importantly for our customers, the solution opens the door to distribute AND monetize video content delivered via Twitter across desktops and mobile devices (including iOS and Android). 
« First ‹ Previous 481 - 500 Next ›
Showing 20 items per page