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Contents contributed and discussions participated by mjminutoli

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mjminutoli

Facebook Will Gather More User Information, but Offer More Control Over Ads | CIO - 0 views

www.cio.com/...fer-more-control-over-ads.html

#ThoughtVectors social media internet education technology facebook

shared by mjminutoli on 11 Jul 14 - No Cached
  • Facebook will use the information gathered from all those sources to identify its users' interests and match them with advertising, as it already does with information about their onsite activities.
  • A screenshot illustrating the function showed that clicking on one corner of the ad will drop down a menu allowing users to select one of four options: "I don't want to see this," "Hide all ads from this advertiser," "Why am I seeing this?" and "This ad is useful." Asking for more information will show the interest areas identified by Facebook to which the ad is related, allowing users to reject further ads associated with that interest.
  • Facebook will use the information gathered from all those sources to identify its users' interests and match them with advertising, as it already does with information about their onsite activities.
mjminutoli

Visual Culture Is Taking Over and Other Insights From Media | Media - Advertising Age - 2 views

adage.com/...233122

#ThoughtVectors social media media advertising thoughtvectors internet

shared by mjminutoli on 27 Jun 14 - No Cached
    • mjminutoli
      mjminutoli on 27 Jun 14
       
      Its alarming how beauty companies have been able to cash in on woman's insecurities by exploiting it
    • mjminutoli
      mjminutoli on 27 Jun 14
       
      I think that the work Dove is doing is great and should be more advertised
    • mjminutoli
      mjminutoli on 27 Jun 14
       
      I find it interesting that the most visual of the social networks in the one on the rise.
  • ...7 more annotations...
    • mjminutoli
      mjminutoli on 27 Jun 14
       
      I think this has to do with the idea that we are growing up in a more technological age that nurtures our love of new inventions.
    • mjminutoli
      mjminutoli on 27 Jun 14
       
      I find it interesting that shows viewers correspond to what events are happening in the real world.
  • llennials -- the largest and most important consumer segment. The populari
  • The quick popularity of "24" showed a hardening of the public's stance on security post9/11. And popular shows such as "Modern Family" and "Glee" include prominent portrayal of lead gay characters in interesting stories, indicating something of a coming out for Middle America.
  • millennials -- the largest and most important consumer segment
  • that geeks and technology have officially become cooler than chasing fame and fortune
  • the rise of Pinterest, the online pinboard for sharing images and video -- and currently the fastest-growing social-media platform.
mjminutoli

Stars of Vine and Instagram Get Advertising Deals - NYTimes.com - 2 views

www.nytimes.com/...ram-get-advertising-deals.html

advertising nytimes nytimes com #ThoughtVectors social media media

shared by mjminutoli on 27 Jun 14 - No Cached
    • mjminutoli
      mjminutoli on 27 Jun 14
       
      This is definitely a new form of work that has developed recently in this generation.
    • mjminutoli
      mjminutoli on 27 Jun 14
       
      Who would have thought that a Vine star could make six figures
    • mjminutoli
      mjminutoli on 27 Jun 14
       
      Who would have thought that a Vine star could make six figures
    • mjminutoli
      mjminutoli on 27 Jun 14
       
      This company Niche is being very smart by jumping on the bandwagon of social media for their advertising campaigns.
  • ...11 more annotations...
    • mjminutoli
      mjminutoli on 27 Jun 14
       
      Disney movie is a very creative and lucrative way to get this companies advertisements to younger generations. 
    • mjminutoli
      mjminutoli on 27 Jun 14
       
      Its crazy to see the difference in the companies followers and views when they reach out using social media
  • working as a conduit for a brand can be quite lucrative
  • which pay several thousand dollars,
  • influencer marketer
  • The resulting Vines and Instagrams directly correlated to spikes in traffic to the film’s Wikipedia page and views of the trailer on YouTube, she said, and that is what she had hoped for.
  • referring to the kinds of advertisements that look somewhat similar to the content around them
  • from $500 to as much as $50,000
  • $300,000.
  • has generated more than $1.5 million in revenue since its inception
  • $4 million by the end of the year.
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