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Suzanne Pinckney

Net-Zero-Energy Buildings Attract 'Knowledge Workers' | Energy Manager Today - 0 views

  • “Universities live and die on their rankings,” he said. “If you’re a university, attracting the faculty and students you want may mean you need to be more green.” “If you’re an non-government organization (NGO), your donors are your drivers. If you have a green mission you need to demonstrate that in your own building.” Genzyme, a biotechnology company in Cambridge, Mass., built a LEED Platinum corporate headquarters and documented they had reduced staff turnover by 5 percent. “That value to them of not having to replace key staff on an annual basis was twice their energy cost,” said Yudelson. “In a place like Cambridge, you can change jobs easily if you’re a knowledge worker in certain industries.”
Suzanne Pinckney

Bridging the Behavioral Gap for Recycling Success · Environmental Management ... - 0 views

  • The most effective way to affect change in personal ownership is a combination of education and guilt.  Guilt (and a little positive encouragement) changes behavior. It is known that guilt can be a great motivator for environmentally responsible behavior.  The Green Guilt survey also showed that 29% of Americans admit to suffering from “green guilt,” defined as the knowledge that you could and should be doing more to help preserve the environment. The findings also show that Americans increasingly feel an obligation to recycle.
  • The right combination of knowledge, access and personal responsibility is the foundation needed to move from apathetic to active participant.
  • The most challenging hurdle is apathy. When consumers feel disconnected from the benefits of environmentally responsible behaviors—or from the dangers present in its absence—it is easy to just not care
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  • A durable product may require investigation of disposal options, which delays action.
  • With this, good intentions fade, resulting in recyclables that are tossed into the trash or hoarded for lengthy amounts of time. 
  • he perceived value of a product can determine many aspects of its lifecycle, from how long it is kept to how it is disposed.  Not surprisingly, more expensive products are perceived as “more valuable” and less disposable, even at the end of their usable life.
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    not sure exactly where to save this but the highlights kind of make me sad...yuck. we are so much more into the carrot than the stick!
Suzanne Pinckney

The Green Issue - Why Isn't the Brain Green? - NYTimes.com - 0 views

  • rames are just one way to nudge people by using sophisticated messages, mined from decision-science research, that resonate with particular audiences or that take advantage of our cognitive biases (like informing us that an urgent operation has an 80 percent survival rate).
  • Nudges, more broadly, structure choices so that our natural cognitive shortcomings don’t make us err. Ideally, nudges direct us, gently, toward actions that are in our long-term interest, like an automated retirement savings plan that circumvents our typical inertia.
  • Whatever you design as the most cost-effective or technologically feasible solution might not be palatable to the end users or might encounter political oppositions,”
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  • the tax frame affected the outcome
  • I think there’s an attractive version of the carbon tax if somebody thought about its design,”
  • The crucial question, at least to her, is whether (and when) we want to use the tools of decision science to try and steer people toward better choices. If our preferences aren’t fixed the way we think they are — if, as Weber has argued, they’re sometimes merely constructed on the spot in response to a choice we face — why not try new methods (ordering options, choosing strategic words, creating group effects and so forth) to elicit preferences aligned with our long-term interest? That has to be better, in Weber’s opinion, than having people blunder unconsciously into an environmental catastrophe.
  • “Let’s start with the fact that climate change is anthropogenic,” Weber told me one morning in her Columbia office. “More or less, people have agreed on that. That means it’s caused by human behavior. That’s not to say that engineering solutions aren’t important. But if it’s caused by human behavior, then the solution probably also lies in changing human behavior.”
  • we have a “finite pool of worry,”
  • which means we’re unable to maintain our fear of climate change when a different problem — a plunging stock market, a personal emergency — comes along. We simply move one fear into the worry bin and one fear out. And even if we could remain persistently concerned about a warmer world? Weber described what she calls a “single-action bias.”
  • Prompted by a distressing emotional signal, we buy a more efficient furnace or insulate our attic or vote for a green candidate — a single action that effectively diminishes global warming as a motivating factor. And that leaves us where we started.
Suzanne Pinckney

Is sustainability a dangerous myth fuelling over consumption? | Guardian Sustainable Bu... - 0 views

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    i see this as a classic example of the evolution of the language of sustainability; and possibly reinforcing of our own need to move away from the word in our name and branding...though not in all messaging
Suzanne Pinckney

Women in CSR: Jacquelyn Ottman, J. Ottman Consulting - 0 views

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    "waste-hating genes" - great term!
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