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Suzanne Pinckney

Bridging the Behavioral Gap for Recycling Success · Environmental Management ... - 0 views

www.environmentalleader.com/...oral-gap-for-recycling-success

behavioral recycling communications step 5

shared by Suzanne Pinckney on 24 Oct 13 - No Cached
  • The most effective way to affect change in personal ownership is a combination of education and guilt.  Guilt (and a little positive encouragement) changes behavior. It is known that guilt can be a great motivator for environmentally responsible behavior.  The Green Guilt survey also showed that 29% of Americans admit to suffering from “green guilt,” defined as the knowledge that you could and should be doing more to help preserve the environment. The findings also show that Americans increasingly feel an obligation to recycle.
  • The right combination of knowledge, access and personal responsibility is the foundation needed to move from apathetic to active participant.
  • The most challenging hurdle is apathy. When consumers feel disconnected from the benefits of environmentally responsible behaviors—or from the dangers present in its absence—it is easy to just not care
  • ...3 more annotations...
  • A durable product may require investigation of disposal options, which delays action.
  • With this, good intentions fade, resulting in recyclables that are tossed into the trash or hoarded for lengthy amounts of time. 
  • he perceived value of a product can determine many aspects of its lifecycle, from how long it is kept to how it is disposed.  Not surprisingly, more expensive products are perceived as “more valuable” and less disposable, even at the end of their usable life.
  • Suzanne Pinckney on 24 Oct 13
     
    not sure exactly where to save this but the highlights kind of make me sad...yuck. we are so much more into the carrot than the stick!
Suzanne Pinckney

Grow Profits Using GM's Waste Management Best Practices - 0 views

www.triplepundit.com/...aste-management-best-practices

best practices business case data_statistics waste

shared by Suzanne Pinckney on 20 Aug 13 - No Cached
  • The reason for this focus by Walmart’s CFO, is that Walmart earns $230 million annually through their waste management efforts.
  • GM is generating $1 billion annually through recycling and repurposing their waste stream. They are literally turning trash into cash! This is not an isolated example. Sustainable waste management is now a competitive advantage for businesses ranging from Walmart to Dupont to small businesses like JJH Auto Body and Paint in Salt Lake City.
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