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New ideas come to me all the time. I always have a Google Doc up on the screen so that I can write whenever I’m inspired. I intend to get at least 500 words in a day to stay connected to the process.

I think Twitter is where it’s at! If you enjoy writing, use Twitter as a tool for expressing yourself in fun 140-character messages. Twitter is also a great way to engage with a larger audience and get feedback about your writing. If people are retweeting your posts, you can trust that the content is good. Follow other writers and people whose work you respect, interact with them, and get in the mix. You can learn a lot from Twitter if you want to! In addition, having a strong Twitter following will greatly benefit your book launch, since you have a built-in network of supporters who can help spread the word fast.

Gen X and Y readers want clear messages. They are used to reading cut-to-the-chase tweets and concise, 400-word blogs. The key is to get to the point, fast!

You already have permission Just saying. You have permission to create, to speak up, and stand up. You have permission to be generous, to fail, and to be vulnerable. You have permission to own your words, to matter and to help. No need to wait.

Your choice: intentionally build and nurture your assets, or ignore them in the pursuit of the next thing...

Now that everyone has the ability to own a slice of the attention paid to media, now that everyone can build and nurture a network, assets are no longer off limits to people who work for a living.

Your brand.

In other words, simplification is often not so simple at all.

rames are just one way to nudge people by using sophisticated messages, mined from decision-science research, that resonate with particular audiences or that take advantage of our cognitive biases (like informing us that an urgent operation has an 80 percent survival rate).

Nudges, more broadly, structure choices so that our natural cognitive shortcomings don’t make us err. Ideally, nudges direct us, gently, toward actions that are in our long-term interest, like an automated retirement savings plan that circumvents our typical inertia.

Whatever you design as the most cost-effective or technologically feasible solution might not be palatable to the end users or might encounter political oppositions,”