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“Universities live and die on their rankings,” he said. “If you’re a university, attracting the faculty and students you want may mean you need to be more green.” “If you’re an non-government organization (NGO), your donors are your drivers. If you have a green mission you need to demonstrate that in your own building.” Genzyme, a biotechnology company in Cambridge, Mass., built a LEED Platinum corporate headquarters and documented they had reduced staff turnover by 5 percent. “That value to them of not having to replace key staff on an annual basis was twice their energy cost,” said Yudelson. “In a place like Cambridge, you can change jobs easily if you’re a knowledge worker in certain industries.”

Your choice: intentionally build and nurture your assets, or ignore them in the pursuit of the next thing...

Now that everyone has the ability to own a slice of the attention paid to media, now that everyone can build and nurture a network, assets are no longer off limits to people who work for a living.

Your brand.

Here it is:

As Adeo Ressi of the Founder Institute notes in the article "Mad Libs for Pitches" on TechCrunch: When completing an exercise like this, too many people "add useless adjectives, define their audience too vaguely and have a weak value proposition."

New ideas come to me all the time. I always have a Google Doc up on the screen so that I can write whenever I’m inspired. I intend to get at least 500 words in a day to stay connected to the process.

I think Twitter is where it’s at! If you enjoy writing, use Twitter as a tool for expressing yourself in fun 140-character messages. Twitter is also a great way to engage with a larger audience and get feedback about your writing. If people are retweeting your posts, you can trust that the content is good. Follow other writers and people whose work you respect, interact with them, and get in the mix. You can learn a lot from Twitter if you want to! In addition, having a strong Twitter following will greatly benefit your book launch, since you have a built-in network of supporters who can help spread the word fast.

Gen X and Y readers want clear messages. They are used to reading cut-to-the-chase tweets and concise, 400-word blogs. The key is to get to the point, fast!

Shaw Industries, an early adopter of cradle-to-cradle principles, is committed to making only C2C certified products by 2030. Currently more than 60% of its $4bn in total annual sales comes from certified carpet and hardwood flooring.

Numerous benefits accrue from values-first leadership. It clarifies and broadens, in the best way, how a company views itself. It changes how others view it. The products the company sells, its way of doing things and, indeed, its very existence, can be a living testimony to its support for a world of prosperity, social equity and environmental health.

most successful companies embrace good design by loudly and clearly stating their positive intentions.

So, improvisation and humor really lubricate the skids for creativity as a group, and then, also, allow people to not censor their ideas too prematurely, which is obviously really important.

if you’re laughing, you’re more likely to have a more relaxed state of mind and you’re more likely to be in a creative state of mind. Humor removes some of the barriers and some of the self-consciousness.

make it so people are very comfortable working with ambiguity and fighting through setbacks and failure, in order to solve problems in more creative ways.

So capitalism, with all its faults, is the only game in town. The task confronting the present generation of leaders is to improve on it, to build on its strengths and eradicate its weaknesses.

It became all about "having more," instead of "living more."

Addressing the weaknesses of capitalism will require us, above all, to do two things: first, to take a long term perspective; and second, to re-set the priorities of business.

I heard once (Clayton Christensen, maybe?) that a leader needs to say things 7 times before the message is heard, understood and internalized.  Never assume that the message you shared once, 3 months ago, was heard in the first place, or that it’s still a driving motivation for people now.  Ask questions.  Share success stories.  Be hyper focused and, when in doubt, communicate it again.  Other people don’t live in your head.