rames are just one way to nudge people by using sophisticated messages, mined from decision-science research, that resonate with particular audiences or that take advantage of our cognitive biases (like informing us that an urgent operation has an 80 percent survival rate).
The Green Issue - Why Isn't the Brain Green? - NYTimes.com - 0 views
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Nudges, more broadly, structure choices so that our natural cognitive shortcomings don’t make us err. Ideally, nudges direct us, gently, toward actions that are in our long-term interest, like an automated retirement savings plan that circumvents our typical inertia.
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Whatever you design as the most cost-effective or technologically feasible solution might not be palatable to the end users or might encounter political oppositions,”
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Story of Stuff | Lets Grow Solutions - 0 views
Women in CSR: Dr. Debbie Haski-Leventhal, Macquarie Graduate School of Management - 0 views
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“If you present people with a solution, they would come up with a thousand problems. If you present people with a problem, they would come up with a thousand solutions.”
If you struggle to keep in touch (and network) with people, THIS is the solution - 0 views
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Not only is this a dead simple and smart tip for follow up when you meet something, but the simplicity of this tip reminds me of how many hundreds of little tips like this we can provide online through video and/or blogs. We need to learn how to line up the copy to pitch it effectively.
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yes, agree. sent comments via email. sorry - diigo is not very intuitive for me, for some reason. will have you give me a tutorial at some point...
Number of 'climate leaders' doubles in new CDP report | GreenBiz.com - 0 views
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The Home Depot reported to CDP that it has sold $6 billion worth of energy-efficient products, and estimates that a 5 percent shift in customer buying habits could account for some $300 million in energy efficiency-related sales.
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"Since economic growth resumed, the old notion of emissions reductions and increasing GDP being mutually exclusive has appeared less valid," the report says.
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