When It Comes to CSR, Size Matters - Forbes - 0 views
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t rests on the recognition that attention to corporate social and environmental responsibilities is generally in the long-term economic interests of the firm.
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Managers have a responsibility to consider those affected by company actions; equally, however, those stakeholders are often able to exert pressure on a company if it does not—even to the extent of shutting down the business, as Coca-Cola found in Kerala. This is particularly true for large companies subject to intense media scrutiny.
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When companies implement “strategic CSR” they can find there are many benefits, including strengthened corporate and brand reputations and enhanced trust with key stakeholders (customers, employees, regulatory agencies, suppliers, and investors), improved risk management, increased revenues from innovation to identify new business opportunities, and reduced costs from efficiency improvements.
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