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VF Corporation — one of the world’s largest single purchasers of cotton, whose brands include Lee, Wrangler and The North Face — says much of the world’s cotton comes from areas that are expected to be impacted most by water scarcity and extreme weather  such as the Western US, China, Pakistan and India. The IPCC report makes firms’ risks associated with climate change even more clear, says Letitia Webster, VF’s director of global corporate sustainability.

“Whether in mountains or the ocean, our brands and our consumers are feeling the impacts of climate change,” which means less ski-related business for The North Face.  The company today signed Ceres’ Climate Declaration, calling on US policymakers to enact climate and clean energy policies that will benefit the economy.