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t rests on the recognition that attention to corporate social and environmental responsibilities is generally in the long-term economic interests of the firm.

Managers have a responsibility to consider those affected by company actions; equally, however, those stakeholders are often able to exert pressure on a company if it does not—even to the extent of shutting down the business, as Coca-Cola found in Kerala.  This is particularly true for large companies subject to intense media scrutiny.

When companies implement “strategic CSR” they can find there are many benefits, including strengthened corporate and brand reputations and enhanced trust with key stakeholders (customers, employees, regulatory agencies, suppliers, and investors), improved risk management, increased revenues from innovation to identify new business opportunities, and reduced costs from efficiency improvements. 

Here it is:

As Adeo Ressi of the Founder Institute notes in the article "Mad Libs for Pitches" on TechCrunch: When completing an exercise like this, too many people "add useless adjectives, define their audience too vaguely and have a weak value proposition."

3p: If you had the power to make one major change at your company or in your industry, what would it be? CJ: I’d like to see more software and technology companies work collaboratively on solving social issues. We’re all working separately on issues that are very important, but imagine the impact we could have if we committed to working together

clearer communications of impact. Consumers are confused and overwhelmed by claims and promises of good intentions. Companies need to find the balance between aspirational statements and hard data.

“If you present people with a solution, they would come up with a thousand problems. If you present people with a problem, they would come up with a thousand solutions.”

Hannah spoke of how the accusations leveled at Nike in the nineties, which claimed they used child labour, were the greatest threat to the company, but at the same time the company’s biggest gift and a golden opportunity.

But where does this responsibility end? Should the alcohol industry be held responsible for the 2.5 millions alcohol-related deaths every year? Can the fashion industry be blamed for anorexia and unhealthy body image issues amongst young women?