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Suzanne Pinckney

NYC Mulls Food Waste Ban · Environmental Management & Energy News · Environme... - 0 views

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    "Food waste currently comprises one-third of the city's more than 20,000 tons of daily refuse."
Suzanne Pinckney

McDonald's to Replace Foam Coffee Cups · Environmental Management & Energy Ne... - 0 views

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    not sure what step this fits in but i can't believe it's taking this long for companies to eliminate polystyrene. still!? and this is only the cups from west coast mcdo's
Suzanne Pinckney

Creativity - Extended Interview - Peter Sims - 0 views

  • So, improvisation and humor really lubricate the skids for creativity as a group, and then, also, allow people to not censor their ideas too prematurely, which is obviously really important.
  • if you’re laughing, you’re more likely to have a more relaxed state of mind and you’re more likely to be in a creative state of mind. Humor removes some of the barriers and some of the self-consciousness.
  • make it so people are very comfortable working with ambiguity and fighting through setbacks and failure, in order to solve problems in more creative ways.
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  • Luck Isn’t Random. It’s A Skill.
  • people who tend to be more lucky have a much more open stance to their world. They interact with people at gatherings or parties who are different from them. They’re just more open to different types of people, and unlucky people tend to just stick to their very own type, people who are of similar backgrounds, similar educational backgrounds, etc.
  • “I’m going to try this for a few weeks and I’m going to see where it gets me. Then I’m going to check in again and I’m going to measure the progress. I’m going to take stock and I’m going to make a decision then about whether to keep going in that direction or to shift.”
  • The willingness to spend 5 to 10% of your time doing experiments will, over the long run, really open up that part of you that can be more creative and entrepreneurial, and yield, hopefully, some new opportunities that you hadn’t thought of before trying something.
  • “Yes. That looks good and what if we did this,” instead of saying, “I don’t like that idea,” and just throwing it out completely.
  • you take the good elements and then you make them better and you constantly do this until you get to perfection.
  • The term for these people is “experimental innovators” – those who learn from each little mistake and piece together what ends up being something great, whether it’s a comedy act or a building or a piece of music. It just doesn’t come without lots of setback and toil.
Suzanne Pinckney

Bridging the Behavioral Gap for Recycling Success · Environmental Management ... - 0 views

  • The most effective way to affect change in personal ownership is a combination of education and guilt.  Guilt (and a little positive encouragement) changes behavior. It is known that guilt can be a great motivator for environmentally responsible behavior.  The Green Guilt survey also showed that 29% of Americans admit to suffering from “green guilt,” defined as the knowledge that you could and should be doing more to help preserve the environment. The findings also show that Americans increasingly feel an obligation to recycle.
  • The right combination of knowledge, access and personal responsibility is the foundation needed to move from apathetic to active participant.
  • The most challenging hurdle is apathy. When consumers feel disconnected from the benefits of environmentally responsible behaviors—or from the dangers present in its absence—it is easy to just not care
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  • A durable product may require investigation of disposal options, which delays action.
  • With this, good intentions fade, resulting in recyclables that are tossed into the trash or hoarded for lengthy amounts of time. 
  • he perceived value of a product can determine many aspects of its lifecycle, from how long it is kept to how it is disposed.  Not surprisingly, more expensive products are perceived as “more valuable” and less disposable, even at the end of their usable life.
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    not sure exactly where to save this but the highlights kind of make me sad...yuck. we are so much more into the carrot than the stick!
Suzanne Pinckney

The Green Issue - Why Isn't the Brain Green? - NYTimes.com - 0 views

  • rames are just one way to nudge people by using sophisticated messages, mined from decision-science research, that resonate with particular audiences or that take advantage of our cognitive biases (like informing us that an urgent operation has an 80 percent survival rate).
  • Nudges, more broadly, structure choices so that our natural cognitive shortcomings don’t make us err. Ideally, nudges direct us, gently, toward actions that are in our long-term interest, like an automated retirement savings plan that circumvents our typical inertia.
  • Whatever you design as the most cost-effective or technologically feasible solution might not be palatable to the end users or might encounter political oppositions,”
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  • the tax frame affected the outcome
  • I think there’s an attractive version of the carbon tax if somebody thought about its design,”
  • The crucial question, at least to her, is whether (and when) we want to use the tools of decision science to try and steer people toward better choices. If our preferences aren’t fixed the way we think they are — if, as Weber has argued, they’re sometimes merely constructed on the spot in response to a choice we face — why not try new methods (ordering options, choosing strategic words, creating group effects and so forth) to elicit preferences aligned with our long-term interest? That has to be better, in Weber’s opinion, than having people blunder unconsciously into an environmental catastrophe.
  • “Let’s start with the fact that climate change is anthropogenic,” Weber told me one morning in her Columbia office. “More or less, people have agreed on that. That means it’s caused by human behavior. That’s not to say that engineering solutions aren’t important. But if it’s caused by human behavior, then the solution probably also lies in changing human behavior.”
  • we have a “finite pool of worry,”
  • which means we’re unable to maintain our fear of climate change when a different problem — a plunging stock market, a personal emergency — comes along. We simply move one fear into the worry bin and one fear out. And even if we could remain persistently concerned about a warmer world? Weber described what she calls a “single-action bias.”
  • Prompted by a distressing emotional signal, we buy a more efficient furnace or insulate our attic or vote for a green candidate — a single action that effectively diminishes global warming as a motivating factor. And that leaves us where we started.
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