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Natural thought leaders foster their curiosity, are brave enough to challenge established points of view, and [are] willing to explore approaches that may appear controversial, at least at first,”

Here’s No. 2: “Always give it away. Thought leadership is not a revenue stream. . . . I even cringe at using it for lead generation because that context broadcasts a future sales call. Create your thought leadership with an eye toward accrual of brand value, not revenue. The dividends may be intangible, but when thought leadership flips from push to pull (writers are seeking out your opinion, conferences are inviting you to present), then you will know that you have a thought leadership hit.”

The Home Depot reported to CDP that it has sold $6 billion worth of energy-efficient products, and estimates that a 5 percent shift in customer buying habits could account for some $300 million in energy efficiency-related sales.

"Since economic growth resumed, the old notion of emissions reductions and increasing GDP being mutually exclusive has appeared less valid," the report says.

What you stop doing is as important, if not more so, as what you start doing

Won’t achieve the endpoint without breaking the journey down into intermediate steps;

Is the Brundtland definition of sustainability ambitious enough? Should we not want to improve the world for future generations

The most effective way to affect change in personal ownership is a combination of education and guilt.  Guilt (and a little positive encouragement) changes behavior. It is known that guilt can be a great motivator for environmentally responsible behavior.  The Green Guilt survey also showed that 29% of Americans admit to suffering from “green guilt,” defined as the knowledge that you could and should be doing more to help preserve the environment. The findings also show that Americans increasingly feel an obligation to recycle.

The right combination of knowledge, access and personal responsibility is the foundation needed to move from apathetic to active participant.

The most challenging hurdle is apathy. When consumers feel disconnected from the benefits of environmentally responsible behaviors—or from the dangers present in its absence—it is easy to just not care

hazardous waste that is not always reported,

The mounting hazardous waste has raised concerns within the industry, which worries the problem could undermine its green image,

amount of fossil fuels used to transport the waste also hasn’t been calculated in lifecycle analysis of solar panels,

The big picture apocalyptic narrative packaged in the wrapper of human guilt is a negative framing that not only fails to resonate with most people but risks painting the problem as too large and intractable for individual action (such as buying a "green" brand) to have any meaningful impact.

Global warming, or climate change, is occurring and is primarily caused by human activity,” with 58 percent (compared to 48 percent in 2010) agreeing or strongly agreeing with the statement.

ow products are made and about the content of the products they buy

only 44 percent trust companies’ green claims,