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Suzanne Pinckney

6 Tips For Hiring a Real Social Media Marketer - Search Engine Watch (#SEW) - 0 views

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    Think I might have found our girl. Let's discuss. xo C
Suzanne Pinckney

How to get investors to care about sustainability? Show them the money | Guardian Susta... - 1 views

  • It begins with an effort to communicate the business value of sustainability in terms investors already understand: the potential to drive revenue growth from sustainability-advantaged products, improve productivity (and margins) from sustainability initiatives and measurably reduce key sustainability-related risks to revenue and reputation.
  • Understanding how effectively a business is exploiting the new global force in business in simple terms may be a key indicator that every analyst needs to know.
  • n 2012, DuPont generated more than $10bn from environmentally advantaged products
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  • Pirelli reports 45% (or €2.84bn) of their €6.3bn 2012 total revenue comesfrom their "green performance" products, up from 36% in 2010.
  • GM earns $1bn a year turning waste into revenue
  • Praxair saves more than $100m per year in sustainability-driven productivity savings through aggregating benefits from thousands of closely managed projects, yielding more than 4% improvement in their annual operating income.
  • Philips earned 45% of its more than $24bn 2012 revenue from sustainability-advantaged products
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    reinforces our first article on speaking investors speak
Suzanne Pinckney

Seth's Blog: Where are your assets? - 0 views

  • Your choice: intentionally build and nurture your assets, or ignore them in the pursuit of the next thing...
  • Now that everyone has the ability to own a slice of the attention paid to media, now that everyone can build and nurture a network, assets are no longer off limits to people who work for a living.
  • Your brand.
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  • Permission.
  • Expertise.
  • In just three words, then, there's the huge chasm between the trusted, experienced freelancer, the one you're happy to hear from when she has a new idea, and the newbie or the short-term maximizer. Those guys have to start from scratch, each and every time.
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    read it to the end. so good.
Suzanne Pinckney

Witnessing internet genius--plus Joni - 0 views

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    Connect. Be Generous. Be Persistent.
Suzanne Pinckney

How to win the sustainability story wars: Q&A with Jonah Sachs | GreenBiz.com - 0 views

  • because the media marketplace is going to start wanting more messages of passion."
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    Editor's note: Free Range Studios will be presenting storytelling workshops at the GreenBiz Forum in New York (Feb. 19 to 21) and San Francisco (Feb. 26 to 28), where they'll guide participants through a five-step strategy in how to best tell their sustainability story. There's a good chance you've seen some of Jonah Sachs' work.
Suzanne Pinckney

Public Relations: Even in Our Social Era, PR Marketing Still Matters - 0 views

  • Google used to think if you linked to someone on the Internet they must have valuable content. Now Google seems to believe that if you promote content with social media it is more indicative of relevant content and less likely to be faked. Though many point out social can be faked as well. The bottom line is that all external SEO efforts are counterfeit other than one: writing, designing, recording, or videoing real and relevant content that benefits those who search.”
  • our public relations can no longer be about you, your company or your product; it must be about your customers.
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    Yes - Content is King.
Suzanne Pinckney

Notegraphy - 1 views

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    for posting beautiful quoteables
Suzanne Pinckney

How Millennials will shape the future of work | PandoDaily - 1 views

  • They want companies to give back to the community,  to eliminate the traditional 9 to 5 workday, collaboration instead of isolation, and to create a organization fabricated by social media.
  • 92 percent of Millennials believe that business should be measured by more than just profit and should focus on a societal purpose.
  • A Cisco study shows that 70 percent of students believe it is unnecessary to be in an office regularly. Millennials will make working from home or from shared office spaces the norm — goodbye cubicles!
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  • If workers are forced to do business outside of the office, such as making a call to China or answering an email, then they should be able to do personal related things inside the office.
Suzanne Pinckney

Picture perfect: Top 5 sustainable business Instagram accounts | GreenBiz.com - 0 views

  • In his book Zag, Marty Neumeier defines brand as "a person's gut feeling about a product, service or company."
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