I know it's tempting to sell with bullet points and an overwhelming amount of data. It gets you off the hook and requires little in the way of creativity or guts. Storytelling requires both.
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What Everybody Ought to Know About Social Media for Sustainability Storytelling - Susta... - 0 views
Seth's Blog: Create a vacuum, don't fill it - 0 views
How to win the sustainability story wars: Q&A with Jonah Sachs | GreenBiz.com - 0 views
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because the media marketplace is going to start wanting more messages of passion."
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Editor's note: Free Range Studios will be presenting storytelling workshops at the GreenBiz Forum in New York (Feb. 19 to 21) and San Francisco (Feb. 26 to 28), where they'll guide participants through a five-step strategy in how to best tell their sustainability story. There's a good chance you've seen some of Jonah Sachs' work.
5 Lessons in Materiality from AccountAbility - 0 views
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