The Home Depot reported to CDP that it has sold $6 billion worth of energy-efficient products, and estimates that a 5 percent shift in customer buying habits could account for some $300 million in energy efficiency-related sales.
CDP Global 500: 10% of Largest Companies Produce 73% of GHGs · Environmental ... - 0 views
Number of 'climate leaders' doubles in new CDP report | GreenBiz.com - 0 views
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"Since economic growth resumed, the old notion of emissions reductions and increasing GDP being mutually exclusive has appeared less valid," the report says.
The Green Issue - Why Isn't the Brain Green? - NYTimes.com - 0 views
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rames are just one way to nudge people by using sophisticated messages, mined from decision-science research, that resonate with particular audiences or that take advantage of our cognitive biases (like informing us that an urgent operation has an 80 percent survival rate).
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Nudges, more broadly, structure choices so that our natural cognitive shortcomings don’t make us err. Ideally, nudges direct us, gently, toward actions that are in our long-term interest, like an automated retirement savings plan that circumvents our typical inertia.
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Whatever you design as the most cost-effective or technologically feasible solution might not be palatable to the end users or might encounter political oppositions,”
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