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Arising primarily from social media, they represent snippets—not streams—of information and can help companies to figure out what customers want and to spot looming industry and market disruptions before competitors do. Sometimes, companies notice them during data-analytics number-crunching exercises.

potting weak signals is more likely when companies can marshal dispersed networks of people who have a deep understanding of the business and act as listening posts

Nordstrom, for example, took an early interest in the possibilities of Pinterest, the digital-scrapbooking site where users “pin” images they like on virtual boards and share them with a larger community. Displayed on Pinterest, the retailer’s products generate significant interest: the company currently has more than four million followers on the site.

doom and gloom hasn’t made it to Madison Avenue, where Twitter is more valuable than ever. The biggest reason is that unlike Wall Street and Silicon Valley, advertisers and agencies don’t expect Twitter to be Facebook. In fact, they’re thrilled it isn’t.

This is where one of the big Silicon Valley-Madison Avenue divides comes into play. In the Valley, everything is about scale. Big numbers are everything. But advertisers have plenty of scale options. What they’re looking for is different tools that help it solve specific problems for clients. Twitter, even with its small reach compared to Facebook, can do things Facebook cannot.

“Twitter has a more intellectually engaged audience,” Huge’s vp of user experience Jessica L’Esperance said. “It’s niche, which is why it’s powerful.”

Before Twitter updated its lists feature last week, users could create only 20 lists with 500 accounts in each; now, they can create 1,000 lists with 5,000 accounts in each. The update impacts the role Twitter plays as an international news source by enabling journalists to be even more organized and save time as they gather, report and share news and information.

f you don’t already have lists (and even if you do), remember that your lists should reflect how you use Twitter, not how anyone else does. Tailor your lists to your needs.

As of this writing, I have more than 130 Twitter lists. And, no, that’s not too many — not if you keep them organized and find them useful. Here’s a link to my list of lists. I’m still moving accounts from old combination lists to many new lists. And I’m still creating more.

100 characters is the engagement sweet spot for a tweet. 

But 40 is the magic number that Jeff Bullas found was most effective in his study of retail brands on Facebook. He measured engagement of posts, defined by “like” rate and comment rate, and the ultra-short 40-character posts received 86 percent higher engagement than others.

The ideal length of a headline is 6 words

“[Marketers'] prioritization of images and hashtags over targeting specific audiences is completely backwards, and may reflect a more troubling lack of understanding about basic social media strategy,” she says. “How do you know which images are going to resonate with your audience if you don’t know who your audience is?”

Strauss identified that a sizable number of marketers “are using social channels in a non-useful manner: posting randomly, without a goal and without a true understanding of what can be accomplished on any particular social channel.”

If social content is to help your business, it’s important to post frequently and consistently. Thirty percent of managers post less than once a day, or they don’t have a schedule at all, leaving them outpaced by more productive users.

Twitter generates 8% more Arts & Entertainment sharing activity than average, with Facebook about average and Pinterest under-indexing in this category by a significant margin;

Pinterest generates a whopping 226% more Shopping content sharing activity than average, with Facebook (-17%) and Twitter (-43%) both under-indexing in this category.

43% of social sharing activity on tablets was driven by users aged 55 and older, whose sharing on tablets grew by 88% quarter-over-quarter.

The company's newest marketing campaign, launched earlier this week, invites fans of Burt's natural skin and personal care products to receive eight different "moments" over eight weeks via online calendar notifications. The promotion is timed to coincide with the launch of Burt's Bees new Brightening skin care line, which promises to brighten users' skin in only eight weeks.

This will define the calendar category and other brands that sell on a subscription or seasonal basis will take notice,"

"We thought, what else needs a little brightening up? One look at our calendars, packed wall-to-wall with meetings and meetings-about-meetings, and we had our idea. Then we just went to work figuring out the best way to bring calendars back to life over an eight-week period,"

In this way, social logins are like a partnership between businesses and consumers. Indeed, Beckland says that social logins are expanding the idea of social media and shaping the future of digital identity.

Social logins have provided a solution to this fragmentation for consumers, while enabling businesses to provide a better, more personalized user experience.

s more and more studies find, the News Feed is the most effective place for advertising on Facebook. While an ad can get noticed on the sidebar, Facebook users are much more likely to engage on News Feed.

News Feed ads, compared to the sidebar, have 44x higher clickthrough rates (CTR), 67 percent lower cost per click (CPC) and a 5x higher conversion rate.

Marin saw a 45 percent increase in mobile-only Facebook advertising spending from Q2 to Q3. Marin’s data also indicate that CTR is 187 percent higher on mobile, while CPCs for ads served on mobile News Feed are 22 percent lower.

Facebook confirmed to Adweek that there were changes made in how things were ranked in Newsfeeds. It said the the tweaks were made to customize the experience for the Facebook user. 

But, an anonymous source “professionally familiar with Facebook’s marketing strategy” claimed the contrary in comments to Valleywag, saying the social media mammoth made the modifications in order to get organizations to spend advertising dollars. Instead of using free brand pages, publishers would be forced to buy Facebook ads to tap into referral traffic.

Google is launching a new “Store Visits” metric in AdWords, designed to use your customers’ location to determine whether they’ve visited your stores, restaurants, and hotels after clicking on an ad.

“…most mobile research leads to a purchase, just not on the smartphone.”

“In a March 2014 survey conducted by Nielsen for xAd and Telmetrics, between 70% and 80% of US smartphone or tablet users said they had completed or would soon complete a purchase related to their smartphone search. The study also found that more than 40% of consumers considered a smartphone or tablet their most important media resource for a purchase decision.”

Each additional tweet with an image or hashtag corresponds to a 2% increase in new followers.

Each additional retweet a user makes is associated with 4% more new followers.

I suspect it's because RT'd content is typically better-than-average content.

Fewer marketers are using Instagram than other networks. 58% of marketers are on Instagram, compared to 94% on Twitter and 82% on Facebook. Naturally, less competition is going to translate to more opportunity. (Of course, as more marketers catch on, this will change.)

Instagram has a younger median age (27 years old), which may account for why users are more likely to interact with brands.

slick pics actually don’t produce nearly the same engagement rates as original “non-glossy pictures shot outside of a studio” – the agency’s description of what an “Instagram photo” should look like.

MoPub offers a comprehensive platform that monetizes ad space on mobile platforms and social media, while providing real-time bidding for prime advertising slots and times. In 2013, the company was purchased by Twitter for $350 millio

Despite the silence from Facebook on the matter, the company has made moves in the past that would indicate at least a desire to further its reach in the mobile advertising market. Last year, Facebook released Audience Network, which is meant to build out its infrastructure and enable advertisers to run Facebook ads on third-party mobile phones. Another such program is Atlas, which tracks users anonymously and provides feedback to advertisers. Facebook has also taken out a patent on a program that would enable advertisers to target only the most “influential” people on social media. Theoretically, these programs would be stitched together as part of any MoPub-like system.

. Twitter has 6 distinct communication networks The Pew Research Center and the Social Media Research Foundation combined on a report that analyzed thousands of Twitter conversations to come up with six distinct communication networks.

4. You have less than an hour to respond on Twitter Consumers expect a lot from you on Twitter, as recent research by Lithium Technologies confirms. The real-time nature of Twitter has led to incredible expectations. According to Lithium, 53% of users who tweet at a brand expect a response within the hour. The percentage increases to 72% for those with a complaint.