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Nicheworks with more than 6,300 social media influencers ranging from comedic personalities to photographers to foodies to fashion bloggers. Among the more than 100 brands and agencies it has worked with are Hewlett-Packard Co., Coca-Cola Co. and the National Football League. Hewlett-Packard’s HP Home & Home Office Store is No. 35 in the Internet Retailer Top 500 Guide while the National Football League is No. 151.

As a part of Twitter, Niche aims to build more tools, platforms and ways to help influencers link up with brands, write Niche co-founders Rob Fishman and Darren Lachtman in a blog post.

By acquiring Niche, Twitter will be the rare social network that stands to directly profit when an influencer works with a brand. But it won’t be alone. Tumblr last month launched Creatrs Network,

Problem number one: Building a relevant and engaged audience on Snapchat is difficult, compared to other social networks.

Issue number two: Snapchat has its own vibe. It may be difficult for many companies to achieve Snapchat credibility without some help from the cool kids.

the third issue is, the challenge of creating continuous, credible, snap-worthy content that disappears can be significant.

it seems like brands are using emojis just for the sake of using emojis. But there are brands tapping emojis not for show, but for utility.

World Wide Fund for Nature, for example, worked the symbols into a Twitter fundraising campaign that encouraged consumers who routinely use emojis of endangered animals to donate to its conservation efforts. A user could sign up with WWF, and when the organization sent them a report of how many animal emojis that person used per month, they could opt to give to the campaign.

In 2016, BuzzSumo analyzed more than 800 million Facebook posts. Based on their findings, posts with less than 50 characters “were more engaging than long posts.” According to another, more precise study by Jeff Bullas, posts with 80 characters or less receive 66 percent higher engagement:

Paid posts: 5 to 18 words Every Facebook ad needs three types of content: a Headline, Main Text, and a Description. After analyzing 37,259 Facebook ads, AdEspresso found that ads did best when the copy in each element was clear and concise. According to the data, the ideal length for a: Headline, the first text people read, is 5 words. Main Text, the snippet above your image or video, is 14 words. Description, the text that lives directly below your headline, is 18 words.

Videos: 30 to 60 seconds With video, one of the primary measures of success is how long people watch, also known as your video retention rate. In 2016, Kinetic Social tracked 2 billion social ad impressions and found that 44 percent of 30- to 60-second videos on Facebook were viewed to completion. Meanwhile, videos that ran under 30 seconds or over two minutes saw completion rates of 26 and 31 percent, respectively. A more recent poll, from 2018, showed that 33 percent of Facebook users preferred to watch shorter videos, from 30 to 50 seconds long.

The company is relaunching Groups by rolling it into its main app by the end of the month after quietly pulling the standalone app earlier this year, and it will be streamlining the service by cutting out several features, including an ability for Group administrators to pre-moderate comments; and a way to email send Group posts as emails to the whole group, while also adding in new features like threaded replies and the ability to post video and other media.

Almost exactly a year ago, Facebook announced that it too was killing off its Groups app so that it could integrate the feature closer with the core app experience. In both the case of LinkedIn and Facebook, the idea is somewhat the same: while we have our wider networks of friends and Pages that we follow on both platforms, sometimes there is value in communities that are focused around more specific interests, and ultimately, that might turn out to be the lever that brings more people in and out of using the main service.

conversations taking place in Groups will now appear in-stream on the LinkedIn feed, rather than in a separate tab. When group members are replying to posts, there will now be threaded replies, which will let people respond directly to comments within the thread.

Personalization is shown to increase open rates for most users, and may work well when combined with targeted automations such as birthday deals and post-purchase follow-ups.

try to communicate the benefits of your promotions, or call attention to specific deals.

Subject line researcher shows you the effectiveness of different keywords. Search for a word or phrase, and we'll compare your terms to all subject lines ever sent through MailChimp. Then we'll list related terms and phrases, and use a 5-star rating system to show you how each one performed.

nstagram hopes that allowing people to complete their purchases inside the app will inspire them to shop more — and to create a big new business for parent company Facebook, which has recently signaled that it expects commerce and payments to represent the future of the company. For now, payment information stored with Facebook will only be used on Instagram. But it’s easy to imagine Facebook letting you use your credentials elsewhere in its family of apps.

In the meantime, Facebook says it won’t share your payment information with other users or with retailers.

Instagram believes shopping represents a massive new business opportunity. The Verge reported last year that the company is building a standalone shopping app. It also said Monday that 130 million people a month tap on product tags in shopping posts.

Snapchat as “a camera, where how you feel matters more than how you look,” while painting it as an easy way to take photos of messy babies and put dog ears on grandma.

As celebrities abandon ship and convince their followers to do so as well, Snap’s demonstrated interest in a broader, older audience feels more like a survival tactic than a useful promotion of a platform that launched six years ago.

It took the company a full five years to release any instructions whatsoever on Snapchat’s convoluted and often maligned user interface; and even then, it was buried deep in its IPO filing last year

After Facebook Watch, Lasso, and IGTV failed to become hits with teens, the company has been quietly developing another youthful video product. Multiple sources confirm that Facebook has spent months building LOL, a special feed of funny videos and GIF-like clips.

LOL is currently in private beta with around 100 high school students who signed non-disclosure agreements with parental consent to do focus groups and one-on-one testing with Facebook staff.

Facebook confirmed it is privately testing LOL as a home for funny meme content with a very small number of US users. While those testers experience LOL as a replacement for their Watch tab, Facebook says there’s no plans to roll out LOL in Watch and the team is still finalizing whether it will become a separate feature in one of Facebook’s main app or a standalone app. Facebook declined to give a formal statement but told us the details we had were accurate.With teens increasingly turning to ephemeral Stories for sharing and content consumption, Facebook is desperate to lure them back to its easily-monetizable feeds.

Zuckerberg says “People share more photos, videos, and links on WhatsApp and Messenger than they do on social networks.” 

“Our biggest competitor by far is iMessage. In important countries like the US where the iPhone is strong, Apple bundles iMesssage as the default texting app, and it’s still ahead” Zuckerberg notes.

Mark Zuckerberg stressed that sharing is shifting to private chat, where people send 100 billion messages per day on Facebook’s family of apps, and Stories, where he says people share 1 billion of these slideshows per day (though it’s unclear if that includes third-party apps like Snapchat).

Facebook will focus on improving visual features in Messenger. In his post, Marcus says “people will expect a super fast and intuitive camera, video, images, GIFs, and stickers with almost every conversation.”

Messenger bet big on bots in 2017. Last year the company worked with small businesses and global brands to create more than 200,000 bots for Messenger. Marcus writes, “Look for investment in rich messaging experiences not only from global brands, but small businesses who need to be creative and nimble to stay competitive.” Since many of these bots provide very rudimentary features, we would expect to see improvements in overall user experience this year. We also expect larger brands to follow the lead of brands like Apple Music and Lego in creating marketing solutions made for the Messenger platform. 

Expect to see more businesses transitioning at least some of their customer service resources to Messenger. A recent study, commissioned by Facebook found that “56 percent of people surveyed would rather message a business than call customer service, and 67 percent expect to message businesses even more over the next two years.”

SafariOn Safari, it's easy. Go to Safari > Preferences > Advanced. Check the box at the very bottom that says, "Show Develop menu in menu bar." Now open a private browsing window. Head to Develop > User Agent > Safari -- iOS 10 -- iPhone. Go to Instagram.com, sign in and click the camera button at the bottom of the screen to upload a photo from your desktop.

Effective public relations has two primary outcomes: awareness and trust. We measure awareness in a variety of different ways: The gold standard is properly done, continuous market research and surveying, such as unaided brand recall, purchase intent, and recommendation intent Digital metrics include branded organic search and new user traffic but these are secondary because they don’t help explain the impact of PR as well Open-ended awareness questions on intake forms (digital and traditional) Trust is measured through market research and measurement systems like Net Promoter Scores

“There’s a lot of exciting work being done around augmented reality,” an Instagram spokesperson said when asked about the app copying Snapchat’s face filters. “We’ve heard from our community that they want more creative ways to share everyday moments and engage with friends. With face filters, they have more tools than ever at their fingertips, and all in one place.” While that dodges the question a bit, the last part is revealing. Instagram wants to be the one-stop shop for visual communication

Instagram’s spin on Snapchat’s selfie masks is designed to make them simple and less wacky so they appeal to users beyond teens

Between Twitter, Facebook, LinkedIn, Google, Yahoo, AOL and YouTube, Snapchat only outperformed AOL in terms of ROI, scoring a 3.43 out of a possible 8 points, according to the survey (AOL scored a 2.88). Google (6.98) and Facebook (6.72) led the pack, performing nearly twice as better than Snapchat, RBC said.

1,600 marketers were surveyed in an attempt to gauge the pulse of the digital advertising industry. The sobering news underscores the uphill battle Snapchat faces as other platforms like Facebook-owned Instagram and Messenger mimic its features.

Marketers cited increased competition from Instagram, difficulty measuring key performance indicators, poor targeting and a decrease in both user engagement and open rates as reasons why their ROI with Snapchat decreased

"Facebook is establishing itself as a destination for premium video content, and demonstrating a willingness to pay significant amounts of money for that content. Facebook can likely drive revenue growth to offset content costs, albeit at lower margins than what the company currently generates," analyst Brian Wieser wrote in a note to clients Wednesday. "However, because of measurement issues the company has faced in the past (and possibly a new one identified by a trade publication in Australia and replicated by us within the United States), we think the primary winner of Facebook's expansion in video will be third party measurement firms," he added.

Facebook apologized for overstating video viewership times in September last year. The company said a metric for average user time spent on videos was artificially inflated.

The firm's analyst cites Australian trade publication AdNews, which revealed last week "Facebook's claims to reach 1.7mm more 16-39 year-olds in Australia than exist in the country according to its census bureau."

The class action suit, meanwhile, alleges that rather than accepting internal proposals to fix the accuracy problems of “potential reach”, Facebook instead “developed talking points to deflect from the truth”. The tech giant did announce some changes to the ad tool in March 2019 — when it said an advertiser’s campaign’s estimated potential reach “is now based on how many people have been shown an ad on a Facebook Product in the past 30 days who match your desired audience and placement criteria” (versus the estimates being previously based on “people who were active users in the past 30 days”). But the litigants argue that the changes to the tool which displays an estimate to advertisers as they are beginning to create a campaign — and therefore when they’re deciding/considering whether/how much money to spend with Facebook — do not fully fix the issue of the metric not corresponding to the potential audience of people who could see the ad on Facebook.