Group items tagged search engine optimization - Social Media Training for Marketers

shared by Carri Bugbee on 08 Jan 14 - No Cached

Google +1s are more highly correlated with search rankings than any other social factor, including Facebook likes/shares and Tweets.
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“We have a lot of our clients whose titles are actually changing from SEO Manager to Content Strategist,” Dotterer said. “Search engine optimization sounds like you’re doing something to the engines themselves, but what you’re really doing is optimizing online content. You optimize it by changing the content you’ve already created to better fit the voice of the consumer. You also optimize by finding the gaps in the content so we can create more.”
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The importance of content creation has encouraged more companies to get their SEO, social and creative teams more involved in content strategy,
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Google+ also enables marketers and writers to link content to their Google+ profile via its Authorship feature. Once the content is linked, the profile picture will appear next to the link in search results, which in turn, can help gather more page clicks and a higher search ranking.
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“You don’t use Google+ in order to get in front of your prospects or your customers,” Herinckx said. “[Customers] are still using Facebook, Twitter and LinkedIn because Google+ is so small. From an SEO standpoint, and from a paid search standpoint as well, Google will pull in information from Google+ into the search results, which helps your search result stand out.”
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