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Ananda K. Nunez

The 5 NEW Rules Of Social Media Optimization (SMO) - 0 views

  • Create shareable content
  • While there are a million definitions for "engagement" ranging from comments and discussion to posting or sharing content - this is the behaviour that matters most in the social web and the one that we should all focus on rewarding when it happens.
  • Make sharing easy
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  • Reward engagement
  • Proactively share content
  • Encourage the mashup
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    UPDATE -> Original post was written before Twitter or Foursquare or many other big trends or sites that are now becoming a big part of the social web
Ananda K. Nunez

The Pros and Cons Of Tumblr For Small Business - 0 views

  • half of Tumblr’s 14 million daily posts are image-based
  • Tumblr — as well as being a platform — is also a community, allowing users to share content, interact with others and follow blogs that are relevant to their interests.
  • “I look at Tumblr as an ingredient in a bigger recipe,” he says. “Tumblr helps facilitate your search efforts, which in turn drives more traffic to your site. This helps give you an indirect return on investment. Tumblr can also help create another indirect return through engagement.”
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  • Yes, Tumblr can be a time suck if you don’t have clear objectives — but seeing as how the service is free, if you use it correctly and target your audience, you’re not going to be losing any money by joining. Granted, you probably won’t be pulling in the dollars directly via Tumblr, either, but you will be engaging with your customers, and perhaps building a stronger base for future business.
Ananda K. Nunez

Six ways to innovate with social media | Social Media Today - 0 views

  • 1. Take an interest in other people – and pass on their content. It will get you noticed – the Law of Attraction. It really does work: these people will notice you back, in time, and reciprocate. 2. Take risks – be authentic, speak with your actual voice on social media platforms. Get the vibe of your business or Agency out there: let people know what working with you looks like, feels like. 3. Be real – don’t tell me about how many new widgets you manufactured this month, let the person who actually makes them tell their personal story. Your business is brilliant, but you have to get this story out there – from each employee outwards. 4. Be selective – don’t set up a Facebook page if you don’t have to. Select which social media platforms are best – it may be that your business or Agency only needs a real presence on one or two – and focus your attention, effort, and energy there. 5. Be unique – don’t copy what your competitors are doing: show your audience the uniqueness in your business or Agency, give them your biggest unique asset, your people. Get everybody involved, to tell their stories in a way which makes your business or Agency so attractive, natural engagement form others will follow. 6. Stop talking and start listening – too many Agencies (PRs are the worst culprits) are so busy shouting about how brilliant they are, and how many industry (navel-gazing) awards they’ve won, they forget the audience. Less broadcasting, more listening please.
Ananda K. Nunez

Mobile + Social = A dream come true for marketers - 1 views

  • mobile social is about sharing experiences on the go, connecting with others and having fun – and it means a higher level of engagement with your brand.
  • “Companies need to accelerate their mobile strategy and not just repurpose their websites,”
Ananda K. Nunez

Social Media Marketing: 5 Lessons From Business Leaders Who Get It - 0 views

  • November 17, 2010
  • only 36% of the CEOs at the world’s 50 largest companies are engaging via social media or their company websites.
  • 28% of CEOs gain visibility online by posting letters or messages on their company websites, for example. Interestingly, video was the strongest component among CEOs using social media, with 18% having a video presence via their companies’ websites or YouTube channels. Only a small percentage of respondents, though, reported having a profile on Twitter (8%), Facebook (4%), MySpace (4%) or LinkedIn (4%).
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