SAS Knowledge & Insight

...I believe other three other groups will also exert influence and expand use: physicians, pharmaceutical and medical device manufacturers, and the federal government. Over the next three weeks, I'll examine the impact of each of these groups on the future of health care social media.

One of the best social media teams out there. Nice module showing KLM map and access to all operating local FB pages. 

Gorgeous photography and deconstructed recipes from 18-year-old Matthew Valle

Matthew Lyons is a british born illustrator. His work is heavily influenced by 1970 and 1980's culture and design. 

Newer and newer media platforms are emerging and marketers are increasingly losing control over these platforms as most of them are now being controlled by consumers themselves. One thing which has not changed is 'consumers' need for good content' irrespective of platforms. And that is the primary reason for this huge fragmentation that we are all experiencing. Consumers are finding relevant content elsewhere and they are not sticking anymore to traditional ways of consuming content.

Taking QR codes to the next level

Survey on Recruitment Finds Return of War for Talent and Skills Gaps in UK London - June 16 Employers are being inundated with unsuitable candidates and struggling to fill vacancies, and talented individuals are staying put, concluding that the grass is greener on their own side of the fence in these volatile economic times. These are the findings from the annual Chartered Institute of Personnel and Development (CIPD) Resourcing and Talent Planning survey, produced in partnership with Hays.

Europcar's #myextrahour campaign brings Twitter into the real world

Whether or not BMW were actually behind this (I don't think they were), it's brilliant. Emotionally-connected advertising at it's best.

Google have launched a tool that helps you manage search results for your name.

Some of the ways employers screen out potential employees are inefficient, ineffective, and even immoral.

"Data show that fully networked enterprises are not only more likely to be market leaders or to be gaining market share, but also use management practices that lead to margins higher than those of companies using the Web in more limited ways." To help you create the social network your company needs to thrive, ask yourself these five questions from your employees' perspective:

Despite digital marketing being nothing new, there is still a lot of shiny object chasing going on. And it is dangerous because it distracts you from achieving any sort of real outcomes from your activities.

Recruiting is marketing, and human resources needs to partner with marketing and technology, and get on board with the new communications revolution - short and sweet, where talent wants it, how talent wants it, and when talent wants it. To truly find the best people, human resources is going to have to hunt down the right candidates and capture them with content. Be the mobile bot that feeds them what they need and entices them to join your team - and start today.

Corporate career sites have never been compelling enough to capture an audience. Despite huge advances in content management, content aggregation/curation, and content sharing, most sites remain little more than a thin veil for the ATS-delivered online application.