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Why LinkedIn Is Going "All-In" with Content Marketing

Red Bull content marketing case study

The first market in the US to introduce NFC payment systems

The first market in the US to introduce NFC payment systems

Pages and Posts are two of three free products unveiled under the umbrella title Amazon Marketing Services. The third, an analytics dashboard, capitalizes on Amazon's closed-loop view of product marketing so that brands can measure pages' and posts' "reach, views, considerations and purchase lift," according to Amazon.

Recruiting is marketing, and human resources needs to partner with marketing and technology, and get on board with the new communications revolution - short and sweet, where talent wants it, how talent wants it, and when talent wants it. To truly find the best people, human resources is going to have to hunt down the right candidates and capture them with content. Be the mobile bot that feeds them what they need and entices them to join your team - and start today.

"Data show that fully networked enterprises are not only more likely to be market leaders or to be gaining market share, but also use management practices that lead to margins higher than those of companies using the Web in more limited ways." To help you create the social network your company needs to thrive, ask yourself these five questions from your employees' perspective:

Spirit Airlines is notorious for noticing a trend in conversation and making quick use of it. 

B2B marketing tips for using social video platforms

90% of organizations are not currently set up to operate in, or better yet, capitalize on the new Social Media world. To make the transformation, we're calling all "Ringmasters" to step forward and lead their organization in re-engineering the consumer-to-brand relationship.

Evidence of the value of branding from the inside out