"Why teens are turning away from Facebook: Squabbling friends who overshare and prying eyes of parents are causing 'Facebook fatigue'
Researchers found the number of Facebook accounts among teens has not risen in last year - but the number with Twitter accounts has doubled
More than 90 per cent of teen social media users said they have posted a picture of themselves - up from 79per cent in 2006
Increasing concerns over Facebook's future growth among investors"
On the same day British Gas announces that energy bills will rise by ten per cent, it launches a question and answer campaign for its customers on Twitter. But it perhaps hasn't gone quite to plan.
Nearly 4,000 comments on this Reddit Q&A thread and loads of discussion/criticism of the company culture. Interesting from an employer reputation POV, and a reminder that social media isn't just about Twitter and Facebook
Now for some HIGHLIGHTS:
30% of investors use twitter to help investigate companies.
Investor reliance on digital media to gather information doubled since 2010.
86% of investors say online (blogs, social media) sources have become more important this year with investors.
Investors making use of a number of different digital sources (company website, syndicated and traditional online publications, and social media).
56% of investors report that the influence of digital and social media is increasing in their investment decision process.
Along with the growth of investor consumption of digital information, investors are also using social media & digital media to contribute investment information.
24% of investors report making an investment decision after sourcing information from blogs.
61% of US investors have been prompted to investigate an issue further after reading about it in a blog post.
I love the idea that our own target audience can tell us where they are, what they're sharing and what they love; all we inbound marketers need to do is be there. We're talking better content strategy, better content planning and outreach - and it's really targeted!