When it comes to innovation, Philips can be considered the rock star of internal social media. Known for their successful ways of connecting employees and delivering company information, it seemed only a matter of time before the world leader in healthcare/consumer lifestyle, lighting solutions implemented social into their live events.
...I believe other three other groups will also exert influence and expand use: physicians, pharmaceutical and medical device manufacturers, and the federal government. Over the next three weeks, I'll examine the impact of each of these groups on the future of health care social media.