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Now for some HIGHLIGHTS: 30% of investors use twitter to help investigate companies. Investor reliance on digital media to gather information doubled since 2010. 86% of investors say online (blogs, social media) sources have become more important this year with investors. Investors making use of a number of different digital sources (company website, syndicated and traditional online publications, and social media). 56% of investors report that the influence of digital and social media is increasing in their investment decision process. Along with the growth of investor consumption of digital information, investors are also using social media & digital media to contribute investment information. 24% of investors report making an investment decision after sourcing information from blogs. 61% of US investors have been prompted to investigate an issue further after reading about it in a blog post.

More than 60% of investors use IR websites regularly [RESEARCH]

"Why teens are turning away from Facebook: Squabbling friends who overshare and prying eyes of parents are causing 'Facebook fatigue' Researchers found the number of Facebook accounts among teens has not risen in last year - but the number with Twitter accounts has doubled More than 90 per cent of teen social media users said they have posted a picture of themselves - up from 79per cent in 2006 Increasing concerns over Facebook's future growth among investors"

http://www.irs.org.uk/resources/websites Useful checklists of content and functionality for IR websites, Annual reports, IR and social media, etc

Newer and newer media platforms are emerging and marketers are increasingly losing control over these platforms as most of them are now being controlled by consumers themselves. One thing which has not changed is 'consumers' need for good content' irrespective of platforms. And that is the primary reason for this huge fragmentation that we are all experiencing. Consumers are finding relevant content elsewhere and they are not sticking anymore to traditional ways of consuming content.