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50 Social Media Stats to Kickstart Your Slide Deck

Social media stats for big platforms as of Jan 2012

Nice stats on mobile usage. At the start of 2010, this quarterly face to face nationally representative survey was expanded to cover a range of new areas including: latest generation games console ownership, smartphone ownership, social networking and usage of both official and unofficial digital services for music, movies, TV and games. Below are some headline results.

t's been more than twelve months since I rounded up some of the more impressive social media stats and pieces of data. But what's happened since then? 

Meteoric rise of Twitter captured in handy infographic.

At last - some primary research into content sharing on websites.  Main finding:  social media sharing isn't much used on B2B sites.  Which chimes with our experience from site stats.

Universum's Spring 2012 Talent Attraction Barometer Some interesting stats - 37% are measuring "quality of hire" and engagement 31% are monitoring cost-per-hire 17% still don't measure the effectiveness of their employer branding

Forbes.com story on Badgeville example - has useful stats

A nice deck from our friend Tom at Trendstream, looking at the current worldwide social media usage stats and emerging usage patterns:

Showing appreciation is a potentially effective way for employers to increase engagement - More than 50% of HR managers say showing appreciation for workers cuts turnover, and 49% believe it increases profit, according to a study of 815 managers released last week by the Society for Human Resource Management.

"Despite intentions to rapidly accelerate social initiatives, many companies are still figuring out whether real returns can be gained on social investments. Two-thirds of respondents were not sure they sufficiently understood the impact that social technologies would have on their organizations over the next three years. "

This is a big report by Nielson. Focus on US though. 

Statistics & fact heaven

"… teenagers have a weak grasp of the availability of jobs - and large numbers will be aiming for jobs that are in short supply.  For instance, there are 10 times as many people aiming for jobs in the culture, media and sports sector than there are jobs likely to be available. And even though almost a quarter of jobs are in the distribution, hotels and restaurant category, only about one in 40 youngsters are considering careers in these industries. Fewer than one in 30 young people are considering jobs in banking and finance, even though one in five jobs are expected to be in this sector."