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Leslie Rogers

Deloitte CrowdIN: Social Media Strategy & Delivery - 0 views

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    Great PPT preso about Deloitte's corp SM strategy
Matt Pepper

St Ives acquires Amaze for up to £24.3m | The Drum - 0 views

  • ting Coca Cola, Odeon, Toyota and Unilever among its clients.
  • "Like an LBi or AKQA, Amaze has strength across the entire digital stack from marketing strategy through to solution design and implementation. This relatively unique combination of the creative mind set of an agency coupled with robust technology implementation skills has enabled it to develop a strong position in global eCommerce and eCRM implementations and has helped drive recent impressive growth. "Amaze is, in many respects, positioned more closely to the large strategy and business consulting firms such as IBM Interactive, Deloitte Digital and Accenture than a traditional digital agency. "Following the high profile LBi and AKQA deals of 2012, there is a shrinking pool of sizeable independent digital agencies. This transaction demonstrates that there is still considerable appetite for such agencies, particularly those with international reach, and strong capabilities in eCommerce, eCRM, mobile, social media and technology. "For St Ives the acquisition of a sizeable digital asset of this calibre is a vital building block in its strategy to develop its integrated marketing services offering."
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    Amaze, who provide back-end digital fulfilment for at least two of our clients, have been bought by St.Ives the printer. Interesting diversification!
Leslie Rogers

http://195.72.179.236/globaltalent2021/wp-content/uploads/2012/09/Global_Talent_2021.pdf - 1 views

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    How the new geography of talent will transform human resource strategies
Fran Cavanagh

Graphing Likes - What Will Facebook's Graph Search Mean For Brands? - 0 views

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    "As with any new Facebook feature, one of the main questions that comes to mind is what Graph Search means for brands and marketers. One of the sources of information that Graph Search uses are brand 'likes', e.g. shops my friends like. This will encourage brands to make more engaging pages and get as many fans as possible, aiming to come up first in people's searches (sort of a Google SEO strategy)  However,  just because you like a brand, that does not mean that you engage with them or have bought / will buy their products."
Claire Herriott

3 questions to guide your social media success - 0 views

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    "Strategy, Resources, Segment"
stan mag

How To Use Twitter Data for Really Targeted Outreach - Moz - 0 views

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    I love the idea that our own target audience can tell us where they are, what they're sharing and what they love; all we inbound marketers need to do is be there. We're talking better content strategy, better content planning and outreach - and it's really targeted!
stan mag

FTI Consulting Study Emphasizes the Importance of a Unified Digital Communications Stra... - 0 views

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    Analysis of the needs of IR and media for online financial comms
Leslie Rogers

We're all marketers now - McKinsey Quarterly - Marketing & Sales - Strategy - 1 views

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    Evidence of the value of branding from the inside out
Matt Pepper

iirc - Home - 0 views

  • This database is a resource for organizations on the Integrated Reporting journey. It contains examples of emerging practice in Integrated Reporting that illustrate how organizations are currently reporting material information about their strategy, governance, performance and prospects in a clear, concise and comparable format.
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    Another collaboration between Black Sun and The International Integrated Reporting Council. 
Louise Barfield

The do or die questions the board should be asking re tech strategy - 1 views

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    An article in the fall 2012 issue of McKinsey on Business Technology described how some organizations are creating new technology forums, building the expertise of corporate directors, and strengthening IT governance-all with the aim of allowing boards to guide management by asking the right questions about technology
Leslie Rogers

Global Talent Strategy - 0 views

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    "There's a mismatch between what employers are offering and what employees are looking for"
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