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Another example of news content curation by a big brand (CapGemini) to aggregate content, and share interesting content with its audience, without having to produce it 

Newer and newer media platforms are emerging and marketers are increasingly losing control over these platforms as most of them are now being controlled by consumers themselves. One thing which has not changed is 'consumers' need for good content' irrespective of platforms. And that is the primary reason for this huge fragmentation that we are all experiencing. Consumers are finding relevant content elsewhere and they are not sticking anymore to traditional ways of consuming content.

Corporate career sites have never been compelling enough to capture an audience. Despite huge advances in content management, content aggregation/curation, and content sharing, most sites remain little more than a thin veil for the ATS-delivered online application.

Important for us as we manage more social campaigns and give advice in community management (i.e. curating content) and publishing content. 

I love the idea that our own target audience can tell us where they are, what they're sharing and what they love; all we inbound marketers need to do is be there. We're talking better content strategy, better content planning and outreach - and it's really targeted!

Interesting presentation on producing quality content.

Red Bull content marketing case study

Why LinkedIn Is Going "All-In" with Content Marketing

Behavior on LinkedIn is different than it is on other social networks. Through worldwide research performed in partnership with TNS, we found that people are engaging with a "personal" network for immediate gratification in the form of entertainment, coupons, games, etc. But on a "professional" network, people are looking for insights and information to help them get better at what they do and drive their careers forward.