SAS Knowledge & Insight

Another section that has gotten a new lease of life, career pages are simply a place for your company to advertise new jobs on the site. For normal company pages, you will be greeted by a snapshot of employees and the opportunity to post positions for a fee (more on that later). However, if you’re a larger brand, and you can afford to spend a bit of cash, you can upgrade to a fancier and more comprehensive page. You only have to look at a company like Dell, for example, to see how much brighter and how much content features to understand the benefits.

In their own words, “the Hans Brinker Budget Hotel has been proudly disappointing travellers for forty years.” This hostel is definitely talkworthy. It’s got an amazing 182 colorful reviews on TripAdvisor’s. The one star Hans Brinker Hostel in Amsterdam embraces its poor quality and bad ratings in their content.

Turnstone serves up a variety of content options with a consistent look integrating their brand. Additionally, they ask customers and fans to share their stories complete with photos and videos.

91% of organisations across the world are either spending as much or more in 2012 than they did in 2011.

No less than 83% recognised the impact of their employer brand, although a confusingly low 54% adopted a proactive approach to their employer brand.

the notion of measurement seems curiously neglected. Just 38% of Linked In’s survey measured their brand relative to that of the competition, just 37% ask recent joiners about their perceptions of their new employer’s brand and an even more anaemic 32% regularly canvass external candidates as to how they perceive and understand their employer brand.