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Interbrand, the world's leading brand consultancy, undertakes profound research, building the Top100 Global Brands 2011 list by taking several criteria such as presence on the global market and financial performance of the brand into consideration. 1. Difference is vital 2. Collaborate or Die 3. Humanize Technology

"As with any new Facebook feature, one of the main questions that comes to mind is what Graph Search means for brands and marketers. One of the sources of information that Graph Search uses are brand 'likes', e.g. shops my friends like. This will encourage brands to make more engaging pages and get as many fans as possible, aiming to come up first in people's searches (sort of a Google SEO strategy)  However,  just because you like a brand, that does not mean that you engage with them or have bought / will buy their products."

"er brand, increasing temporarily the return on investment. Similarly, an activi"

Posted in Effective Recruiting We all understand the value of consumer, client and corporate branding. But what about the employer brand? What image does your organisation present as an employer? Whether or not your company is actively promoting your employer brand, you have one.

Pages and Posts are two of three free products unveiled under the umbrella title Amazon Marketing Services. The third, an analytics dashboard, capitalizes on Amazon's closed-loop view of product marketing so that brands can measure pages' and posts' "reach, views, considerations and purchase lift," according to Amazon.

Good piece on the Economist blog about how brands are adapting to consumers' and users' shift in attitude to personal identity and social media

B2B ecommerce is undergoing a radical transformation, but brands still face many challenges, according to the 2013 Ecommerce Report by Intershop.

List of "most social" brands, complete with rating and methodology