Group items tagged

The more social circles or Facebook friends a person has, the more likely social media can become a source of stress, Scottish researchers say. The more groups of people in someone's Facebook friends, researchers at the University of Edinburgh Business School reported, the greater the potential to cause offense, particularly if employers or parents are included. Stress rises when users present a version of themselves on Facebook that is unacceptable to some of their online "friends," the researchers said. Some 55 percent of parents follow their children on Facebook, they said, while more than half of employers have admitted to not hiring someone based on the applicant's Facebook page. "Facebook used to be like a great party for all your friends where you can dance, drink and flirt," Edinburgh researcher Ben Marder said. "But now with your Mum, Dad and boss there, the party becomes an anxious event full of potential social landmines." The researchers surveyed more than 300 people on Facebook, mostly students, with an average age of 21."

"Why teens are turning away from Facebook: Squabbling friends who overshare and prying eyes of parents are causing 'Facebook fatigue' Researchers found the number of Facebook accounts among teens has not risen in last year - but the number with Twitter accounts has doubled More than 90 per cent of teen social media users said they have posted a picture of themselves - up from 79per cent in 2006 Increasing concerns over Facebook's future growth among investors"

A potentially big change to Facebook's comment format - they are testing a ranking system, similar to Reddit's, that will allow comments with the most likes to appear at the top of a post. One of several recent changes to how information appears on pages that may be of interest to clients with active Facebook profiles.

Facebook dominates 127 out of 137 countries

Social Bakers are now ranking Facebook brands and media by the number of their local fans. They are still accompanied by the number of their total fan base but now you can also see the volume of local fans Liking the Page in the selected country.

Facebook has made a tweak to its EdgeRank formula which now places posts from pages into feeds which have high engagement.

Facebook have struck a deal with Baidu... but how will this integration work?

As a piece of performance art, Brian going through his 1400 friends one by one, allowing himself one minute to describe and defend his Facebook friendships to strangers at a cafe.  At the end of this minute, the audience in the cafe holds up a "delete" or "keep" sign.

Facebook is changing. Surely you've noticed. Your best friends are getting buried beneath memes; your mom is getting pushed aside byimage spam. Your social graph is becoming secondary to your interest graph. Worried about competitors like Tumblr and Twitter, and urgently in need of new revenue flow following its rocky IPO, the biggest social network in the world is drifting away from its social core.Say hello to the new Facebook. You won't find many people here. But you will find a lot of trash.

Facebook.com's recruiting lead, Richard Cho, lead a break-out session about using social media tools for demand generation (DemandGen) versus for demand fulfillment (DemandFul).  His session was intriguing and sparked quite a bit of interest in the audience.  I caught up with Richard this week to drill down a little deeper into the subject.

"LikeAlyzer helps you to measure and analyze the potential and success rate of your Facebook Pages. It allows you to explore all the possibilities of your presence by evaluating your activity and dialogues."

"As with any new Facebook feature, one of the main questions that comes to mind is what Graph Search means for brands and marketers. One of the sources of information that Graph Search uses are brand 'likes', e.g. shops my friends like. This will encourage brands to make more engaging pages and get as many fans as possible, aiming to come up first in people's searches (sort of a Google SEO strategy)  However,  just because you like a brand, that does not mean that you engage with them or have bought / will buy their products."