SAS Knowledge & Insight

Private social networks for business: Edward Saatchi, son of advertising guru Maurice Saatchi, believes online social media can have the same impact on business as it has had with consumers.

Despite digital marketing being nothing new, there is still a lot of shiny object chasing going on. And it is dangerous because it distracts you from achieving any sort of real outcomes from your activities.

info re: each age group in social media 

Must be member for full article. (ask Kevin for access)

A must-read for any of us in Social Media

In this NACE Knowledge Bite, Ed Koc, Director of Strategic and Foundation Research at the National Association of Colleges and Employers, shares findings from the NACE 2011 Student Survey on Social Media Use.

TNS research on digital lifestyle. Amazing interactive report. 

"Employee Engagement Report 2011"

Corporate career sites have never been compelling enough to capture an audience. Despite huge advances in content management, content aggregation/curation, and content sharing, most sites remain little more than a thin veil for the ATS-delivered online application.

Europcar's #myextrahour campaign brings Twitter into the real world

...I believe other three other groups will also exert influence and expand use: physicians, pharmaceutical and medical device manufacturers, and the federal government. Over the next three weeks, I'll examine the impact of each of these groups on the future of health care social media.

50 Social Media Stats to Kickstart Your Slide Deck

A must-read article on Unilver's use of social in recruiting grads

Nice tips on building Twitter community for recruitment of highly skilled individuals 

In a survey carried out in April this year of 1,000 UK employees, 63% said that they would feel significantly more 'engaged' with their employer if it allowed charitable working. The benefits of this improved engagement for the employer include increased productivity, less staff turnover, fewer sick days and a generally happier workplace. This trend was even more marked among the 20-30-year-old bracket, the so-called 'generation Y'. Nearly 70% of this group said that they would feel more engaged by taking part in corporate social responsibility (CSR) initiatives and criticised senior management, with over half saying it was 'out of touch' with the wants and values of generation Y.

Facebook have struck a deal with Baidu... but how will this integration work?

Tools to manage social media accounts e.g. analytics, advertising, brand awareness measurements, etc.